Presentation on theme: "Orienta Group - Profile Since 1967 in Advertising Industry Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation."— Presentation transcript:
Orienta Group - Profile Since 1967 in Advertising Industry Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani Leading player in the cinema advertising business in India with approx. 20% market share. Besides cinema advertising, Orienta is in the business of Branding, Promotion, Road Shows, Rural Marketing of brands, products and services for many corporate across India. Working with more than 8000 cinemas & major Malls Across India Implemented Ad. Film Screening, Branding & Promotion for clients across FMCG, durable service, Apparel, Jewellery, Retail & many more.
Infrastructur e Branches: Eleven branches in major cities of India & planning to open more across India
- Options Ad. Films An ad film is basically in a 35mm format and can be easily converted from existing beta (TVC). Film Let A film let is an alternative to an ad film, which brings together still pictures, animation, voice–over and sound effects that are transferred to film. Slides A slide is a 35mm transparency, which is projected for a period of 7 to 8 seconds on the cinema screen.
- Options Signage (back lit & front lit) Dangler Elevator Step Rest Room Seat Jackets Popcorn Box Menu branding at the café. Cut Out Display Box Office Tie up with the Game Zone or F&B Branding on ticket Jackets
EAST TOWNCINEMA NAMENO. OFSCREEN KOLKATAADLABS RDB4 KOLKATAFAME SOUTH CITY MALL5 KOLKATAFAME HILAND PARK4
4% Multiplexes 96% Single Screen 35% Multiplexes 65% Single Screen 50% Multiplexes 50% Single Screen Multiplex Share & Revenue Source : Mint News Paper, Tuesday, July 24, 2007 Single Screen and Multiplex Share in % Hindi Movies Revenue from Single Screen and Multiplex English Movies Revenue from Single Screen and Multiplex
21.6m Sq ft. of operational mall space in India 12.8m Sq ft. mall space in non-metros 60,000 footfalls on weekends in large malls. 93 malls planned for 14 major cities. 54 total malls to come up in Delhi in two years Source: India Today – Nov.21 2005 Source: Malls in India - Growth of Mall space in India Images F & R Research report; ICICI Property Services – KSA Techno park white Paper 2005 - 06 Malls Future Figure in ooo 20042009 Retail sales of consumer goods
Advertising Industry – A Fact Sheet Indian advertising spends as a percentage of gross domestic product (GDP) – at 0.34 percent – is abysmally low, as opposed to Other developed and developing countries. If India was to reach the global average, the advertising revenues would at least double the current advertising revenues, estimated at about INR 132 billion Source : The Brand Reporter, April 1-15, 2006
Growth In % Media Growth Source : Pitch Magazine, January 2007 * Estimate *
Strength Of Orienta Excellent relation with Corporate Clients & Ad Agencies One Stop Solution from Creative, Planning to Execution National Network Total Integrated Solution Strong Team Innovative ideas Value Pricing Transparency Vendor Relationship Monitoring Team
Proactive Approach Transparent Planning Process Driven Competitive Pricing Client Media Orienta Year On Year Growth Orienta Approach V/s Competition Growth Client OrientaVenue Business Partner
Branch Office : 77/2, 2 nd Floor, Lenin Sarani, Kolkata – 700013. Mr. Rudro Prasad Roy – Eastern Zone Manager +91-98367 16565 (M) E-mail : email@example.com