1. Created by BM|DESIGN|ER ms xbox 360 ecosystem Hardware Software Xbox Live Silver Xbox Live Gold Kinect Hardware Kinect Software

2. Created by BM|DESIGN|ER PARTNERS Hardwarelieferanten Spielentwickler Content Provider VALUE PROPOSITION Xbox360 Spielkonsole Konsolenzubehör Spiele Online Content (Spieldemos, Spielvideos) Online Content plus Kinect CUSTOMERS "Hardcorespieler" Spielentwickler "Casual Gamers" KEY ACTIVITIES Entwicklung Spielentwicklung MS Game Studio RELATIONSHIPS Launch events Support Garantie KEY RESOURCES technisches Know-How Entwickler API DISTRIBUTION & ACQUISITION CHANNELS externer Vertrieb Online Verkauf COST STRUCTURE Entwicklung (Hardware) Marketing Entwicklung (Software) REVENUE STREAMS / PRICING Verkaufsgebühren (Software) Verkaufsgebühren (Hardware) kostenloser Zugang

3. Created by BM|DESIGN|ER PARTNERS Hardwarelieferanten VALUE PROPOSITION Xbox360 Spielkonsole Konsolenzubehör CUSTOMERS "Hardcorespieler" Spielentwickler KEY ACTIVITIES Entwicklung RELATIONSHIPS Launch events Support Garantie KEY RESOURCES technisches Know-How DISTRIBUTION & ACQUISITION CHANNELS externer Vertrieb COST STRUCTURE Entwicklung (Hardware) Marketing REVENUE STREAMS / PRICING Verkaufsgebühren (Hardware)

4. Created by BM|DESIGN|ER PARTNERS Spielentwickler VALUE PROPOSITION Spiele CUSTOMERS "Hardcorespieler" KEY ACTIVITIES Spielentwicklung MS Game Studio RELATIONSHIPS Launch events Support KEY RESOURCES Entwickler API DISTRIBUTION & ACQUISITION CHANNELS externer Vertrieb Online Verkauf COST STRUCTURE Marketing Entwicklung (Software) REVENUE STREAMS / PRICING Verkaufsgebühren (Software)

5. Created by BM|DESIGN|ER PARTNERS Content Provider VALUE PROPOSITION Online Content (Spieldemos, Spielvideos) Kinect CUSTOMERS "Hardcorespieler" "Casual Gamers" KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES Entwickler API DISTRIBUTION & ACQUISITION CHANNELS Online Verkauf COST STRUCTURE Marketing REVENUE STREAMS / PRICING kostenloser Zugang

6. Created by BM|DESIGN|ER PARTNERS Content Provider VALUE PROPOSITION Online Content (Spieldemos, Spielvideos) Online Content plus CUSTOMERS "Hardcorespieler" KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES Entwickler API DISTRIBUTION & ACQUISITION CHANNELS Online Verkauf COST STRUCTURE Marketing REVENUE STREAMS / PRICING Verkaufsgebühren (Software)

7. Created by BM|DESIGN|ER PARTNERS Spielentwickler VALUE PROPOSITION Kinect CUSTOMERS "Casual Gamers" KEY ACTIVITIES Spielentwicklung MS Game Studio RELATIONSHIPS Launch events Support Garantie KEY RESOURCES Entwickler API DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Entwicklung (Hardware) Marketing REVENUE STREAMS / PRICING

8. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Marketing Entwicklung (Software) REVENUE STREAMS / PRICING