1. DIGITAL AND INTERACTIVE QUICK FACTS

2. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category now accounts for 10.5% of all spend, up from 8.3% the year prior* The category now commands a higher share of spend than Cinema, Out of Home and unaddressed & addressed mail, and is only 0.1 of a percent away from being on par with Magazines* In Q1 2010, New Zealand's total online spend grew 12.3% YOY** Unlike other major media, online adspend worldwide grew in 2009, by 2% to $55.2 billion*** In 2010, online adspend worldwide is estimated to grow another 11.9% to $61.8 billion*** By 2014, it is estimated to reach $96.8 billion with Online's share of total adspend worldwide jumping from 11.9% in 2009 to 17.2% in 2014*** In New Zealand, 40% of people say that after researching a product online in the past 4 weeks, they went on to buy it online and 21% of people who after researching for the product online went on to buy it offline**** tvnz.co.nz visitors who research for the product online are 1.5% more likely to buy it online and 5.4% more likely to follow up with a purchase offline**** It is estimated that for every $1 spent online, the internet influenced another $3.45 of store sales***** *ASA 2009 figures, based on returns from the IAB **IAB, May 2010 ***eMarketer – July 2010 ****Net Ratings, July 2010 *****eMarketer, 26 February 2008

3. SNAPSHOT INTERNET USE IN NZ 88% of people 10+ have access to the internet 76% of people 10+ have access to the internet at home 81% of people who have access to the internet at home have a broadband connection* More than 2/3’s (69%) of people with access to the internet at home access it daily 58% of those with access to the internet at home have bought a product online in the last year* In a week, more people have used the internet than have read a daily paper ONLINE VIEWING HABITS 52% of people viewing a pre-roll ad have then taken a form of action** 71% of viewers would rather get their video for free in exchange for watching ads*** In the US, more than half of connected consumers who watch TV watch some type of video on devices other than their TV*** Source: Nielsen Media Q2 09 – Q1 10 *Re-calculated to exclude 'don’t know's and 'not specified' **Online Publishers Association – US data, ***e-marketer Source: Nielsen Media Q3 2008 – Q2 2009

4. tvnz.co.nz QUICK FACTS 155,811,924 page impressions in the last 12 months* An average of 1,467,273 unique browsers per month in the last 12 months* 60% of visitors to TVNZ are female 44% of visitors to TVNZ have a household income over $80k 66% of visitors to TVNZ own their own home 84% of visitors to TVNZ are responsible for some or all of the households shopping Over 1 in 5 (22%) actively spend at least 20 hours using the internet in a typical week Source: Net Ratings – Market Intelligence (June 2010) *Net Ratings – Site Census (July 2009 – June 2010)

5. WHY ADVERTISE AT tvnz.co.nz tvnz.co.nz incorporates best in class News and Entertainment with full episodes of TVNZ’s key television shows It is rated NZ’s sixth most popular website Unique browsers grew on average another 19,394 per day, up 23% from June 2009 to June 2010 Now each day 103,192 people visit tvnz.co.nz, creating 505,213 page impressions in a day Currently over 476,000 New Zealanders are watching television on TVNZ ondemand each month* TVNZ provides advertisers with opportunities to connect with and engage viewers online through static display and video advertising Advertisers can choose either mass reach or niche placement The TVNZ digital media offering includes campaign management, optimisation and creative development Advertising is tracked and the results measured Advertising formats are standardised across NZ sites, which can help reduce production costs Source: Netratings Market Intelligence – based on June 2010 unless otherwise specified, rated on UBs *Netratings Site Census, average monthly based on Feb – Jul 2010