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Digital Marketing Course Syllabus

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Presentation on theme: "Digital Marketing Course Syllabus"— Presentation transcript:

1 Digital Marketing Course Syllabus

2 Syllabus Introduction of Digital Marketing
Introduction To Website Development Search Engine Optimization Social Media Optimization Google Tools Google Adwards Marketing

3 Introduction of Digital Marketing
What is Marketing? What is Digital Marketing? Why organizations do digital marketing? What is Internet and how it works? Diff between Digital Marketing Vs Traditional Marketing Digital Marketing Process How Search Engine works? Ranking Factors of Google Search Engine Updates (Panda & Penguin Update) Google Sandbox Effect

4 Introduction To Website Development
Types of Websites Basics of HTML / CSS What is Java Script? What is CMS? Why WordPress CMS? Word Press Installation on Server Understanding the Dashboard Installing and customizing themes Changing the default Settings Installing useful plugins for site features Content management in WP

5 Search Engine Optimization
What is Search Engine? Type of Search Engines What is Search Engine Optimization? Search Engine Optimization Types SEO life cycle? Difference between Organic and Inorganic Keyword Research Google Trends On-Page Optimization Off-Page Optimization

6 Social Media Optimization
What is Social Media? Understanding its importance Social Media Marketing Branding Paid Advertising Blogging Facebook Twitter LinkedIn SlideShare Social Media Management Tool (SMMT)

7 Google Tools Keyword Planner Tool Google Webmaster Tool
Google Analytics Reporting And Analysis Tool

8 Google Adwards Navigating through Google AdWords
Understanding Google AdWords Structure Working with Keywords Writing Ads in Google AdWords Understanding Google’s Text Ad Structure Reporting Advance AdWords Marketing Google Adsense

9 Email Marketing How Email works? Challenges while sending bulk emails
Solution over challenges Types of marketing marketing Tools Designing of template marketing scheduler marketing success tracking Lead Generation For Business

10 Contact Us Address: #B2/ 7, New Friends Society, Vanaz
Corner, Kothrud, Pune Branch:#Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune Mail Us: Visit Us: Call Us:


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