1. ITHAKA Sustainable Scholarship Conference 2010 Kevin M. Guthrie President, ITHAKA September 27, 2010 Hashtag: #ITHAKA2010

2. Knowledge is increasingly transmitted digitally via the Network The pace of innovation is on “internet time” Two Assumptions

3. Today’s added value is tomorrow’s commodity Everyone/Everything must relentlessly innovate to move up the “value stack” When knowledge objects go digital, physical infrastructure to support those objects loses value/importance Two Assumptions - Implications

4. Massive distributed local infrastructure for browsing and renting video cassettes, then DVDs Each Blockbuster outlet serviced a local clientele Strategic advantages in physical presence and cost savings from scale Impact - Illustration Home Video Entertainment - Blockbuster

5. Consolidated capital in warehouse and DVD distribution and on-demand technology mediated interface Developed an unlimited access subscription-based business model Strong emphasis on the customer experience, personalized interface and recommender systems Impact – Illustration Home Video Entertainment - Netflix

6. Industry (all players) challenged by development of the network and proliferation of devices TiVo offered specialized access to video, cable operators offered DVRs and video-on-demand systems on television sets. What is the value of the physical infrastructure in such an environment? What are sustainable competitive advantages for Netflix and Blockbuster? Shift from physical to network, from warehouse to services

7. Does it matter that Blockbuster has thousands of stores? Does it matter that Netflix has a fantastic warehouse and DVD distribution system? What is the nature and quality of the services that these companies provide? Do those services survive a transition to a networked and digitally driven marketplace? Impact – Illustration Home Video Entertainment - Making a Transition

8. April 2005

9. Easy-to-use software makes personal movie recommendations based on over 2 billion ratings Continue to deliver DVDs (>100,000 titles) efficiently Create video streaming services (>17,000 choices) – led the expansion of internet delivery Pursue platform independence, movies available on as many types of devices as possible (computers, Internet TVs, iPad, etc.) Relentless focus on customer service. Ranked #1 in independent surveys of e-commerce sites 9 out of 10 years Innovation – How has Netflix Responded?

10. Outcomes – $0.05 – Chapter 11

11. Outcomes – $162.21

12. What are we doing about it?

13. The forces impact both the system and the individual actors in the system The academy as a whole is impacted And the institutions that make up and serve the academy are impacted What is the impact on the academy?

14. ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. We pursue this mission by providing innovative services that aid in the adoption of these technologies and that create lasting impact.. Mission

15. Ithaka S+R is a research and consulting service that focuses on the transformation of scholarship and teaching in an online environment, with the goal of identifying the critical issues facing our community and acting as a catalyst for change. JSTOR is a research platform that enables discovery, access, and preservation of scholarly content. Portico is a digital preservation service for e-journals, e-books, and other scholarly e-content. Our Services

16. Think Share Do Put simply…

17. Report on our progress in fulfilling our mission Hear from you about new things we should do, existing things we can do better, and things we should not do In the process, we hope that you will have a chance to see things from new perspectives that can inform your own strategies and choices Today’s Broad Objectives

18. Current Scholarship Program How this new program will help provide more value for users, libraries, publishers and authors We’ll report on…

19. New Capabilities and Features How the platform is evolving and the data and analysis we are using to guide us New Content Journals, but not just journals New Audiences Reaching users not at academic and research institutions We’ll report on the JSTOR platform

20. Ithaka S+R Programs that will help move the community forward in the transition to the network, with emphasis on: - sustainability of online resources - print-to-digital transition for libraries, presses and societies We’ll report on …

21. Portico How the service is growing and evolving Sharing preservation experience and knowledge To help the community act responsibly as we make the print-to- digital transition The enduring importance of preservation

22. Logistics

23. The 11:00 am sessions are on the 9 th Floor - JSTOR’s Current Scholarship Program (Plymouth) - Ithaka S+R Overview (Pearl) There is no wireless in the meeting rooms Hashtag: #ITHAKA2010 Instructions

24. ITHAKA Sustainable Scholarship Conference 2010 Kevin M. Guthrie President, ITHAKA September 27, 2010