1. APIA and ISOC-AU Open Forum: Communicating the Internet Message APIA and ISOC-AU Open Forum: Communicating the Internet Message

2. Narelle Clark Vice President Internet Society of Australia Simon Delzoppo Chief Executive Officer AusRegistry Pty. Ltd. Chris Disspain Chief Executive Officer.au Domain Administration Ltd (auDA) Jeremy Malcolm Lawyer, IT consultant, actor, geek of distinction Tom Vest Research Program Manager, Packet Clearing House Senior Economic& Policy Analyst, CAIDA Narelle Clark Vice President Internet Society of Australia Simon Delzoppo Chief Executive Officer AusRegistry Pty. Ltd. Chris Disspain Chief Executive Officer.au Domain Administration Ltd (auDA) Jeremy Malcolm Lawyer, IT consultant, actor, geek of distinction Tom Vest Research Program Manager, Packet Clearing House Senior Economic& Policy Analyst, CAIDA Panelists

3. What is the Internet message? Who needs to get the message? How to get the message out? Challenges and opportunities What is the Internet message? Who needs to get the message? How to get the message out? Challenges and opportunities

4. What is the Internet message?

5. One potential candidate... “The division of control” Paraphrasing Adam Smith... “The greatest improvement in the productive powers of (communications technologies, investments), and the greater part of the skill, dexterity, and judgment with which it is anywhere directed, or applied, seem to have been the effects of the division of (control).” One potential candidate... “The division of control” Paraphrasing Adam Smith... “The greatest improvement in the productive powers of (communications technologies, investments), and the greater part of the skill, dexterity, and judgment with which it is anywhere directed, or applied, seem to have been the effects of the division of (control).”

6. End-to-end design principle applied to markets, institutions Registrar/registry, RIR/NIR/LIR... Facilities/transport/services Technology works the same everywhere -- why do benefits vary so greatly? End-to-end design principle applied to markets, institutions Registrar/registry, RIR/NIR/LIR... Facilities/transport/services Technology works the same everywhere -- why do benefits vary so greatly? One potential candidate... “The division of control” One potential candidate... “The division of control”

7. Who needs to get the message?

8. Investors, financial community Governments, regulators General public...a.k.a. “Internet Participants” Students, academics Investors, financial community Governments, regulators General public...a.k.a. “Internet Participants” Students, academics Who needs to get the message?

9. How to get the message out?

10. Official / established fora Bilateral consultations (lobbying) Ad hoc initiatives, e.g., PfP-1... Public education Official / established fora Bilateral consultations (lobbying) Ad hoc initiatives, e.g., PfP-1... Public education How to get the message out?

11. Challenges? Opportunities?

12. The message... Do conflicting messages cancel each other out? Paradoxes of representation Long-term stability of third option between sovereign power (guns) and economic power (monopoly) The message... Do conflicting messages cancel each other out? Paradoxes of representation Long-term stability of third option between sovereign power (guns) and economic power (monopoly) Challenges? Opportunities?

13. Questions! Tom Vest Senior Economic & Policy Analyst Coop. Assn. for Internet Data Analysis University of California, San Diego Senior Economic & Policy Analyst Coop. Assn. for Internet Data Analysis University of California, San Diego Research Program Manager Packet Clearing House Research Program Manager Packet Clearing House