1. An Outreach Success Story…. Patty Douglass SPHD-CT/MA/RI December 1, 2010

2. 1. Background 2. Goals & Approaches 3. Who’s involved 4. Messages 5. Cool Tools 6. Results 7. Challenges/Opportunities 8. Lessons Learned

3. Friday, August 1, 2008 5:30 pm Saturday, August 2, 2008 noon Worcester, MA

4.  Late September ‘08 New England & NY meet  Cooperative Venture between Fed & States  What can we do?  Subcommittees  Project Chairpersons designated  Project designed  Funding obtained  First year May-December 2009

5.  First year (May-Dec ‘09) nine states: ME, NH, VT, MA, RI, CT, NY, NJ, PA Funding at $75K/state  Second year (~May ‘10 – Apr ‘11) eleven states: added OH and IL; Funding at $75K/state except NY at $150K  Third year? Submitted 10201 Farm Bill Suggestions for all states above plus MN, KY, NC, IN and minus PA. Funding at $37,500/state except NY at $75K

6.  Education  Train the Trainer Sessions  Visual Survey of High Risk Communities  Governor’s Proclamations  Intense media coverage  Promote “Lurking in the Trees” documentary

7.  Campground & Second Home Surveys  Getting volunteers to survey and report results on www.beetledetectives.comwww.beetledetectives.com  Monthly FPOSP Conference Calls  Conduct an annual program review

8.  State DOA’s, Morton Arboretum, Experiment Station, state forestry, USFS, PPQ, CAPS Committees  Farmers markets, garden clubs, libraries, master gardeners, TNC, public access stations, wildlife organizations, loggers, state/local fairs, towns & cities, nurseries, landscapers, beekeepers, maple syrup industries, Native American Tribes, forestry organizations, parks, museums, firewood dealers, public works and utility companies, land trusts, rotary clubs, invasive species partnerships, Boy/Girl Scouts …..

9.  Protect Our Trees!  Serious Forest Pests are damaging our forests!  Know what pests to look for; signs/symptoms  Know where and how to report suspicious infestations in your state.  Detect early to minimize impact!  Don’t let this happen to your community – NY, NJ, IL and MA ALB infestations!  DON’T MOVE FIREWOOD!!!

13. K. Dugas, CAES, CT

15. Cooperators developed  Presentations and shared with others  Brochures, pamphlets, buttons, bags, posters  T-shirts, hats, bumper stickers  Water bottles, paper/pen pads  Post cards, wallet cards, cootie catchers  Costumes

21. Billboard on NY State Highways

22. Another Billboard on NY State Highways

25.  Keeping volunteers motivated  Getting volunteers to see the bigger picture and how they contribute to healthy forests  How to measure behavioral changes in the public  How to measure success  Creating new opportunities/change  Reaching out to state project coordinators and providing feedback  Funding

26.  Expanding time of year for visual survey  Have your agreements run for 12 months  Keep volunteers motivated  Need to come up with fresh ideas  Grab whatever press you can get  Community reporters often more effective  Nurture relationships with “regular Joe’s”  Believe in what you’re doing!

27.  Project arose from field concern!  States WANT to be involved because they see early detection as extremely important.  Lots of opportunity for creativity in delivering messages.  Found the humor and had fun doing many of the activities.

28. Volunteers don’t get paid, not because they’re worthless, but because they’re priceless. Sherry Anderson