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Conservation Funding Campaign Strategies Andy Tuck Senior Campaign Advisor The Nature Conservancy Twitter: AndrewTuck2 Vote4Nature.

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Presentation on theme: "Conservation Funding Campaign Strategies Andy Tuck Senior Campaign Advisor The Nature Conservancy Twitter: AndrewTuck2 Vote4Nature."— Presentation transcript:

1 Conservation Funding Campaign Strategies Andy Tuck Senior Campaign Advisor The Nature Conservancy Twitter: AndrewTuck2 Vote4Nature

2 WY ND SD NE KS OK AR LA IA KY WV AK HI MD DE NJ CT RI MA VT NH CO IL MN WI MS MT ID OR NV NM TX MO AL GA SC TN IN PA VA ME CO WA CA AZ MN WI IL OH NY NC UT MI SD TNC Conservation Funding Wins Legislative Appropriations Campaigns Ballot Measure Campaigns

3 Legislative Lobbying Campaigns

4 Opposition Strategy Avoid certain funding/policy mechanisms Identify opposition, outreach to them Use coalition building to neutralize Anticipate their messages Frame the debate early Don’t rise to their bait

5 1. Start where the public starts on an issue, not where you want them to be. 2. People want to know: What’s In It For Me? (WIIFM) Messaging Strategy

6 For the public, frame messages in terms of: People’s HEALTH (water & air) People’s QUALITY OF LIFE and FUTURE GENERATIONS Messaging Strategy For legislators, frame messages in terms of: JOBS and ECONOMIC BENEFITS in their district COST SAVINGS for business and government VOTES in their district “Nature’s Value”

7 Bad Words to Avoid Environment Ecosystems Biodiversity Watershed Sprawl Environmentalism Good Words to Use Land, air and water Natural areas Fish and wildlife Water/Land around water Poorly planned growth Conservation The “New” Language of Conservation

8 Strong Supporters Undecided Strong Opposed Voter Opinion Targeting Strong Supporters Undecided Strong Opposed

9 Strong Supporters Undecided Strong Opposed Voter Opinion Targeting Strong Supporters Undecided Strong Opposed

10 Smart Phone Apps New and Emerging Tools & Tactics Geo-Targeted Web Ads Phones Social Media

11 Case Study: Minnesota 2008 Ballot Measure 3/8 % Sales Tax Increase = $5.5 Billion MINNESOTA

12 Case Study: Iowa 2010 Ballot Measure 3/8 of one percent from future sales tax increase = $150 million per year IOWA

13 Case Study: Alabama 2012 Ballot Measure 10% offshore oil gas fee for 20 years = $15 million per year ALABAMA

14 Case Study: West Virginia Voluntary Rural and Outdoor Heritage Conservation Act $9 Deed Recording Fee = $2 million per year WEST VIRGINIA

15 Conservation Funding Campaign Strategies Andy Tuck Senior Campaign Advisor The Nature Conservancy Twitter: AndrewTuck2 Vote4Nature


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