1. e-Spresso By: Jenna Helfferich Clay Etchison Vanessa Gould

2. Mission Statement

3. E-Business Concept To provide consumers and businesses with our premium roasted coffee with the click of a mouse Memberships will be offered for a small annual fee with big benefits to our members

4. Business Models B2C: Business to Consumer Offering consumers a membership for a small annual fee allowing them to take advantage of free shipping and great deals throughout the year B2B: Business to Business Once a member, businesses can order on a weekly basis or establish a delivery system convenient for them C2C: Consumer to Consumer Consumers can have live chat discussions on our website to freely discuss the e-Spresso brand. Any member who recruits another member will receive a free gift package

5. Supply Chain Management Plan Figure out what must be done Source Reliable coffee suppliers Make Create ease for consumers to get their coffee fix Deliver Coffee through various means of transportation to get to the customer on time Return Customer Satisfaction

6. Target Market People who enjoy the taste of fine coffee People who enjoy drinking coffee at home People on the go and don’t have time to stop at the store to pick up coffee

7. Competitive Advantages First-mover advantage We are the only coffee company online Effective CRM SWOT Analysis

8. Business Merit Ethical Impact Privacy for customers Customer Securtity

9. Qualifications Coffee Experience Business Knowledge Marketing Skills Internet Training through e-courses Effective Internet Communications

10. Production of Services

11. Operations and Process Main Operations Time, labor, and raw materials Main Processes Advertising Deployment Focus on quality

12. Financing Bank loans and personal finances Direct Sales Membership fees and coffee sales Advertisements Featured spots

13. Challenges Abundant Amount of Competition There are many other places to get coffee from Publicity Spreading the word and gaining popularity Copy Cat Websites Other coffee companies following our lead

14. Resources Data Warehousing Time Web Page Design Finances

15. Summary Benefits Service Contributions