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Beijing-Hainan Airlines 2011 Q3. Behind transfer flow – Beijing, Hainan Airlines From other destinations: 4% Which Airline have you flown in with today?

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Presentation on theme: "Beijing-Hainan Airlines 2011 Q3. Behind transfer flow – Beijing, Hainan Airlines From other destinations: 4% Which Airline have you flown in with today?"— Presentation transcript:

1 Beijing-Hainan Airlines 2011 Q3

2 Behind transfer flow – Beijing, Hainan Airlines From other destinations: 4% Which Airline have you flown in with today? Most mentions: Malév Base: Beijing destination (arrows show destinations over 2%)

3 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Citizenship Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3

4 Who arranged the purchase of your airline ticket Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3

5 Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3

6 How did you purchase your ticket? How early is your ticket bought before your air journey? (Days) Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3

7 The most important considerations when purchasing the airline ticket Frequent flyer program membership

8 Number of flights in the last 12 months from BUD Business Non Business Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3


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