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Discover How Successful Advisors Get in the Door. Retirement Plan Prospecting Intended for financial professionals, third-party administrators and consultants.

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Presentation on theme: "Discover How Successful Advisors Get in the Door. Retirement Plan Prospecting Intended for financial professionals, third-party administrators and consultants."— Presentation transcript:

1 Discover How Successful Advisors Get in the Door. Retirement Plan Prospecting Intended for financial professionals, third-party administrators and consultants. Figures are past results and are not predictive of results in future periods. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. © 2015 American Funds Distributors, Inc. RPGEPO-097-1015 9638s51518

2 2 © American Funds Distributors, Inc. Established Retirement Plan Advisors Retail Advisors/Emerging Retirement Plan Advisors The Benefit of Selling Retirement Plans Is Clear. Source: Market Strategies International, Cogent Wealth Reports, “Retirement Plan Advisor Trends™,” September 2014. Study defines “Established Retirement Plan Advisors” as those with $10M+ in DC assets under management and “Retail Advisors/Emerging Retirement Plan Advisors” as those with less than $10M in DC assets under management ― including advisors whose practice is composed entirely of retail business. Intended for financial professionals, third-party administrators and consultants. >$149M in total AUM >$68M in total AUM

3 3 © American Funds Distributors, Inc. Prospectin g SellingServicing Now Understand What’s Critical for Success. Intended for financial professionals, third-party administrators and consultants.

4 4 © American Funds Distributors, Inc. Servicing © American Funds Distributors, Inc. Now Understand What’s Critical for Success. A Single Project or Standard Business Practice? Selling Prospectin g Intended for financial professionals, third-party administrators and consultants.

5 Agenda 1Identify the best potential clients 2Make contact that leads to a sales call 3Prepare for success with a value proposition statement tailored to include your retirement plan services © American Funds Distributors, Inc. Intended for financial professionals, third-party administrators and consultants.

6 The Best Potential Clients May Be Right in Front of You. © American Funds Distributors, Inc. Intended for financial professionals, third-party administrators and consultants.

7 © American Funds Distributors, Inc. Turn on Your Retirement Plan Radar. Intended for financial professionals, third-party administrators and consultants.

8 © American Funds Distributors, Inc. Consider the Easy Bridges to New Business. Ask them: Did you know that helping companies with their retirement plans is an important part of my business? If I have a question about your 401(k), who should I call at your company? Do you know of friends or colleagues who could use my services? Bridge 1: Existing Clients Intended for financial professionals, third-party administrators and consultants.

9 9 © American Funds Distributors, Inc. Consider the Easy Bridges to New Business. Bridge2: Personal Relationships Ask them: Did you know that helping companies with their retirement plans is an important part of my business? If I have a question about your 401(k), who should I call at your company? Do you know of friends or colleagues who could use my services? Intended for financial professionals, third-party administrators and consultants.

10 © American Funds Distributors, Inc. Consider the Easy Bridges to New Business. Bridge3: Centers of Influence Ask them: Did you know that helping companies with their retirement plans is an important part of my business? If I have a question about your 401(k), who should I call at your company? Do you know of friends or colleagues who could use my services? Intended for financial professionals, third-party administrators and consultants.

11 © American Funds Distributors, Inc. Consider the Easy Bridges to New Business. Bridge4: Everyday Contacts Ask them: Did you know that helping companies with their retirement plans is an important part of my business? If I have a question about your 401(k), who should I call at your company? Do you know of friends or colleagues who could use my services? Intended for financial professionals, third-party administrators and consultants.

12 Establish Contact and Open the Door to a Sale. © American Funds Distributors, Inc. Intended for financial professionals, third-party administrators and consultants.

13 © American Funds Distributors, Inc. Investment s Fees ServiceLiability Why Do Employers Switch Providers? Before You Proceed, Understand the Forces Driving Change Intended for financial professionals, third-party administrators and consultants.

14 Investment s Fees Service Liability © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Intended for financial professionals, third-party administrators and consultants.

15 Investment s © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Do your participants have difficulty choosing investments? Intended for financial professionals, third-party administrators and consultants.

16 Investment s © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. What criteria did you use to select your plan’s target date series? Intended for financial professionals, third-party administrators and consultants.

17 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Fees Investment s Service Liability Intended for financial professionals, third-party administrators and consultants.

18 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Fees Intended for financial professionals, third-party administrators and consultants. What has been your experience with the Department of Labor’s fee disclosure?

19 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Fees Do you fully understand the pricing for your plan? Intended for financial professionals, third-party administrators and consultants.

20 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Fees Are you sure your plan is reasonably priced? Intended for financial professionals, third-party administrators and consultants.

21 © American Funds Distributors, Inc. Benchmarking the Plan Is Easy. Intended for financial professionals, third-party administrators and consultants. Check with your home office before using any of the tools on the American Funds website.

22 © American Funds Distributors, Inc. Put Our Cost Comparison Tool to Good Use. Intended for financial professionals, third-party administrators and consultants. Check with your home office before using any of the tools on the American Funds website.

23 Investment s Fees Liability © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Service Intended for financial professionals, third-party administrators and consultants.

24 On a scale of 1 to 10, how would you rate the level of service your plan receives? © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Service Intended for financial professionals, third-party administrators and consultants.

25 What would it take for your advisor to achieve a perfect 10? © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Service Intended for financial professionals, third-party administrators and consultants.

26 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Service Investment s Fees Liability Intended for financial professionals, third-party administrators and consultants.

27 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Liability Have you ever been concerned that your plan could become a liability? Intended for financial professionals, third-party administrators and consultants.

28 © American Funds Distributors, Inc. Offer a Second Opinion on the Plan. Service Investment s Fees Liability Intended for financial professionals, third-party administrators and consultants.

29 Make Sure You’re Prepared for Success. © American Funds Distributors, Inc. Intended for financial professionals, third-party administrators and consultants.

30 © American Funds Distributors, Inc. Take Advantage of Our Value Proposition Tool. Visit americanfunds.com/401k and click on “Retirement Planning Tools.” americanfunds.com/401k Intended for financial professionals, third-party administrators and consultants. Check with your home office before using any of the tools on the American Funds website.

31 When Done on a Continual Basis. Summary © American Funds Distributors, Inc. Prospecting Works When Done Correctly. Intended for financial professionals, third-party administrators and consultants.

32 Summary 1Your best potential prospects may be right in front of you 2Offer to give the employer a second opinion on their plan 3Adjust your value proposition statement to include your services as a retirement plan advisor © American Funds Distributors, Inc. Remember: Intended for financial professionals, third-party administrators and consultants.

33 Get Started Today. 1 Make a retirement plan wish list: 2 to 3 potential clients you’d like to help 2Visit americanfunds.com/401k for additional guidance and resources 3Call American Funds at (800) 421-9900 and we’ll help you with your prospecting efforts © American Funds Distributors, Inc. Intended for financial professionals, third-party administrators and consultants.

34 © American Funds Distributors, Inc. Investors should carefully consider investment objectives, risks, charges and expenses. This and other important information is contained in the fund prospectuses and summary prospectuses, which can be obtained from a financial professional and should be read carefully before investing. Intended for financial professionals, third-party administrators and consultants.

35 © 2015 American Funds Distributors, Inc. Multiple Perspectives. One Approach. ® Intended for financial professionals, third-party administrators and consultants.


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