1. Gartner BI Summit 2012. február 6-7. A legfontosabbak Papp.Attila@iqpp.hu

4. Business Analytics to Thrive in Adversity: From $57 Billion to $81 Billion 2010 $57 Billion 2014 $81 Billion CAGR: 9% 2020 $136 Billion? 2011* 10%+ *early estimate

5. Analytics on a Journey to Be Pervasive 100% 75% 50% 25% Today 28%* 2014 2020 Percentage of Potential Users That Analytics Will Reach *BI Summit 2011

6. Segmenting The Market: Pace Layer Model Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures IT-focused, dominated by megavendors Business & Consumer- focused, open playing field, many vendors Profitability Zone (maintenance and big deals) Growth Zone (new sales, largely smaller, tactical)

7. Pace Layer Vendors Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures Megavendors Best of Breeds Niche/Up and Comers/Startups

8. Pace Layer Reach Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures IT Business Individuals

9. Pace Layer Functionality Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures Reporting OLAP Query Dashboards Data Discovery Analytic Apps Predictive Modeling Descriptive Diagnostic Predictive/Prescriptive

10. Pace Layer Roles Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Report Authors Information Workers Power User Data Scientist Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures Consumers

11. IT System of Record Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope Analytic processes: Each may use multiple analytical models Business and decision processes: Each with its own performance measures IT-focused, dominated by megavendors Business & Consumer- focused, open playing field, many vendors Profitability Zone (maintenance and big deals) Growth Zone (new sales, largely smaller, tactical)

12. CIO IT Budgets are set to remain flat in 2012 12 2003 0.0% $100 2004 + 1.2% $101.20 2005 + 2.5% $103.73 2006 + 2.7% $106.53 2007 + 3.1% $109.83 2008 + 3.3% $113.45 2009 - 8.1% $104.27 2010 - 1.1% $103.12 2011 + 1.0% $104.15 2012 + 0.5% $104.67 n = 2,335

13. IT Core Will Remain Strong: BI Projects, Likely to Be Shielded From IT Cuts 13 CIO Technologies Ranking 2011201020092008 Ranking of technologies CIOs selected as one of their top five priorities in 2012. * Not an option in that year 2012 n= 2,335 Analytics and Business Intelligence 1 5 5 1 1 Mobile Technologies 2 3 61212 Cloud Computing (SaaS, IaaS, PaaS) 3 1 216 * Collaboration Technologies (workflow) 4 810 5 8 Virtualization 5 2 1 3 3 Legacy Modernization 6 711 4 4 IT Management 7 410 * * Customer Relationship Management 818 * * * ERP Applications 913 6 2 2 Security1012 9 8 5 Social Media/ Web 2.0 1110 3 1515

14. IT The Business 2010-2014: Market centre of gravity shifts Enablers: In- memory, packaged apps, SaaS, service providers provide business context and disconnect from IT Best-of-breeds dominate Battle-ground between traditional and new BI approaches Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope By 2014, 40% of BI purchasing will be business-led

15. 15 Multi-sourcing the new normal “Which Type of Vendor Does Your Organization Prefer to Purchase BI Software From?” ”Multiple vendors that each provide best-of-breed technology” ”No preference” “The same vendor from which we purchase enterprise applications such as ERP, CRM or SCM” “The same vendor from which we purchase database, data warehouse, data integration, application server or other infrastructure” “A single vendor that focuses only on BI software” Vendor that provides both infrastructure and application software (4%)

16. Megavendor Standardization Drops YearVendor 2008Business Objects: 88% Hyperion: 75% Cognos: 91% Microsoft: 80% 2012SAP: 61%Oracle: 69% IBM Cognos: 69% Microsoft: 64% Change-17%-6%-22%-16% Megavendors' stand alone platform upgrades have been slow (OBIEE 11g, Cognos 10, SAP BOBJ4).

17. IBM Buys Algorithmics -Credit and Operations Risk Analytics IBM Buys Demandtec -Merchandising Analytics IBM Buys Emptoris -Spend Analytics HP Buys Vertica -Datawarehousing DBMS HP Buys Autonomy -Enterprise Search, E-discovery and Content Analytics/Archiving Oracle Buys Endeca -Search-based Data Discovery Deloitte Buys Oco -Port-Packaged Industry Content Actuate Buys Xenos -CCM and BI Integration Pitney Bowes Buys Portrait Software -Customer Interaction Analytics This Is Where the M&A Action Is…

18. …But Innovation Will Keep Coming From the Fringes Despite ongoing consolidation and acquisitions by megavendors, new categories of analytic applications will continue to emerge, resulting in more, not less, market fragmentation.

19. IT The Business Personal Systems of Innovation: Center of Gravity Shifts Toward the Individual Much of the innovation is coming from the consumer space. Vendor need to become better at qualifying the customer New forces will expand the use of analytics to a whole new set of users. Levels of integration among information, analytical models and processes Analytical Agility Low Analytical Consistency High Systems of record Systems of differentiation Systems of innovation Increasing scale and scope

20. 2014 and Beyond: Nexus of Forces Impacting Analytics Will Become Mainstream INFORMATION MOBILE SOCIAL CLOUD Cloud: By 2013, every major BI platform vendor will present a cloud offering, accounting for less than 3% of total BI revenue. Mobile: in MQ survey 2012, 54% are actively using, piloting or planning to deploy mobile BI in the next 12 months Social: By 2013, 15% of BI deployments will combine BI, collaboration and social software into decision-making environments. By 2017, the CMO will spend more on IT than the CIO.

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25. Gartner BI Summit 2012. február 6-7. A legfontosabbak Papp.Attila@iqpp.hu