1. Vada Paav For a cheaper and healthier way of life ! For a cheaper and healthier way of life !

2. Product Definition and Features  A fast and Simple breakfast.  A very convenient snack for people of all age groups.  Very less serving time, and many variations possible.

3. Market Summary  A new concept and hence initially would be launched only in Pune and Mumbai.  In the second phase, other metro and big cities would be targeted.  The number of Vada Paav’s expected to be sold are : Pune : 4500 / Month Pune : 4500 / Month Mumbai : 13,500 / Month Mumbai : 13,500 / Month Total expected annual sales are : 2,16,000 Total expected annual sales are : 2,16,000

4. Sales Value and Ad Budget Value : The net expected sales value from Pune and Mumbai in the first phase is around Rs 6.25 Lacs The net expected sales value from Pune and Mumbai in the first phase is around Rs 6.25 Lacs Ad Budget : The Ad budget chosen is Rs 2.50 Lacs in the first phase. The Ad budget chosen is Rs 2.50 Lacs in the first phase.

5. Positioning Target Market Segment : Our TMS consists of both the Vada Paav market and also the Burger market. Our TMS consists of both the Vada Paav market and also the Burger market. Demographics : Students Working class BachelorsHousewives Old / Retired people

6. Positioning Contd... Geographics : Pune and Mumbai, initially. Pune and Mumbai, initially. Other Metros and mini metros in the second phase Other Metros and mini metros in the second phase Psychographics and Convenience : - Easy availability - Low cost - Various varieties available - Hygienic and nutritious

7. Competition Direct : - Competition from Joshi Vada Paav Indirect : - Indirect competition from other small time Vada Paav sellers. - Indirect competition also from Burger and Pizza joints.

8. Communication Strategies Message to the Audience : - Manufacturing by machines. - Hygienic and Nutritious. - Various varieties available (both Veg. And Non-Veg.) - Various varieties available (both Veg. And Non-Veg.) - Quality control implemented at each stage of making of the Vada Paav. - Veg. And Non-Veg Vada Paav made separately.

9. Public Relation Strategies - PR with various educational institutions in the cities of Pune and Mumbai. - PR with Hospitals - PR with Hotels - PR with Hotels - Tying up with the canteens of various offices - Business tie-ups with Joshi Vada Paav and other small dealers.

10. Pricing Plain Vada Paav : Rs 3.00 Special Vada Paav : Rs 4.50 Paneer Vada Paav : Rs 6.50 Cheese Vada Paav : Rs 7.50 Chicken Vada Paav : Rs 10.00 Special fried / roast chicken Vada Paav : Rs 15.00 Mutton Vada Paav : Rs 10.00 Fish Vada Paav : Rs 12.50

11. Distribution Strategy  Own outlets at various strategic locations in Pune and Mumbai  Many Retailers and Distributors will be given franchisee in the second phase  Strategic tie-ups for business purposes with various small vada paav makers.

12. Advertising Strategy  Ads in the local newspapers, both English and in Marathi  A road show at Pune and Mumbai in prominent places  Print handbills and circulate the same along with news papers

13. Media Plan Pune : Times of India and Indian Express (English) Sakaal (Marathi) Sakaal (Marathi) Mumbai : Times of India (English) Sakaal (Marathi) Sakaal (Marathi)

14. Media Plan Pune : Times of India and Indian Express (English) Sakaal (Marathi) Sakaal (Marathi) Mumbai : Times of India (English) Sakaal (Marathi) Sakaal (Marathi) Handbills to be put inside newspapers Brochures for various hotels, Hospitals, Educational Institutes, and other distributors / Franchisees

15. THANK YOU By: ARTI SAXENA II C 4 By: ARTI SAXENA II C 4