2. Smoothies Questionnaire Product Wars

3. Section 1 – Buying smoothies There are 4 questions to answer in this section, each question needs an answer on a scale of 1 to 10

4. Question 1a I am likely to be influenced by the range of flavours

5. Question 1b I am likely to be influenced by the price of the product

6. Question 1c I am likely to be influenced by the nutritional value of the product

7. Question 1d I am likely to be influenced by the type of packaging

8. Section 2 – Flavours

9. Question 2a I would like to buy a banana flavoured smoothie

10. Question 2b I would like to buy an apple flavoured smoothie

11. Question 2c I would like to buy a pineapple flavoured smoothie

12. Question 2d I would like to buy a strawberry flavoured smoothie

13. Question 2e I would like to buy a blueberry flavoured smoothie

14. Section 3 – Price

15. Question 3a I would be willing to pay £1.00 to £1.99 for a litre of smoothie

16. Question 3b I would be willing to pay £2.00 to £2.99 for a litre of smoothie

17. Question 3c I would be willing to pay £3.00 to £3.99 for a litre of smoothie

18. Question 3d I would be willing to pay £4.00 or more for a litre of smoothie

19. Section 4 – Nutrition

20. Question 4a I would be more likely to buy a low calorie smoothie

21. Question 4b I would be more likely to buy a low fat smoothie

22. Question 4c I would be more likely to buy a high protein smoothie

23. Question 4d I would be more likely to buy a low sugar smoothie

24. Section 5 – Packaging

25. Question 5a I would be more likely to buy a smoothie if the packaging was an interesting shape

26. Question 5b I would be more likely to buy a smoothie if the packaging was bright and colourful

27. Question 5c I would be more likely to buy a smoothie if the packaging was environmentally friendly

28. Question 5d I would be more likely to buy a smoothie if the packaging was easy to use

29. The end