1. 2016 Wake Forest University Marketing Analytics Summit Competition Overview #InmarForum #MarketingAnalyticsSummit

2. Welcome to the 2015 Marketing Summit This year the Wake Forest University Marketing Summit is celebrating its 26 th anniversary. The Marketing Summit is proud to be one of the most prestigious and competitive business case competitions in the world. The Marketing Summit is continuing to partner with Inmar, an operator of intelligent commerce networks, to host the final rounds of the competition during their annual Analytics Forum – a 3- day symposium featuring thought leaders offering their insights on the future of Big Data. The following deck will provide you with an overview of the competition, rules, schedule of events and information about the organizing body as well as background on the Inmar Analytics Summit. The members of the organizing body would like to thank you for your interest in competing in the Wake Forest University Marketing Summit and are expecting your application to be of the highest quality and effort. If you have any questions you can contact one of our representatives by emailing summit@wfu.edu. summit@wfu.edu Until April, Araba Taylor, Competition Co-Chair Niki Makkinejad, Event Co-Chair Caleb Marley, Marketing & Communications Co-Chair

3. Table of Contents Competition Overview Rules Schedule of Events Prize Pool Contact Information

4. Competition Overview Summary: The Wake Forest University Marketing Summit is a case competition dedicated to putting the best business students in front of leading companies to help them solve a new age of marketing problems. Competition Breakdown: 3 Rounds: Qualifying, Semi-finals and Finals 2 Divisions: Undergraduate, Graduate Team Makeup: 3-6 Students (not all members have to present) Key Dates: Round 1 Qualifying Application - Feb. 1 st. Upload by 11:59:59 pm EST. Semi-finalists announced – February 22 th Competition Case released – March 25 th Round 2 Semi-finals – April 11th Winston Salem, NC Round 3 Finals – Graduate April 12. Winston Salem, NC (as a part of the Inmar Analytics Forum). Inmar Analytics Forum

5. Competition Overview Teams submitting an application agree that they will travel to Winston Salem North Carolina and will be available to compete April 11-12 if accepted. Each Semi-finalist team is invited to attend all sessions and events at the 2016 Inmar Analytics Summit.Inmar Analytics Summit The Marketing Summit will provide lodging, transportation and 3 dinners while in Winston Salem for all invited teams. Travel to Winston Salem is the responsibility of the team.

6. Rules All participants must be students who are currently enrolled at their University at the time of the competition (April 11-12) Each participant must be a student at the same university, though a mixture of academic backgrounds is both accepted and encouraged Case solutions will be the work of the team only. Faculty, administration and advisors may help the team work on their general case preparation and presentation skills but no substantive work may be performed by a non-team member All teams will be comprised of member from their respective divisions, no graduate on undergraduate teams and vice-versa Substitutions are allowed at the discretion of the Marketing Summit organizing team. Notice of substitutions should be sent to summit@wfu.edu as soon as they are known.summit@wfu.edu Teams with members that will not be traveling for the final rounds must make that clear in their application or as soon as that information is known. For more on the Marketing Summit rules of competition please see our FAQ – http://www.marketingsummitlive.com/marketing-summit-faq/ http://www.marketingsummitlive.com/marketing-summit-faq/

7. Competition Schedule Sunday April 10, 2016 – Teams Arrive Check in at Marriot Monday April 11, 2016 12:00 – 1:30 Welcome and General Information/Lunch 1:30 – 5:30 Semi-finals: Undergraduate & Graduate Presentations 6:00pm – Opening night and dinner, Graduate top 2 announced, Undergraduate winners announced Tuesday April 12, 2016 Breakfast at Inmar Analytics Forum Keynote Speaker: Ray Kurzweil Graduate Finalists’ Presentations Undergraduate winning team present Dinner/ Graduate winner announced

8. The Case Competition – Round by Round Qualifying Round (Feb. 1)  Download the qualifying case @ marketingsummitlive.com  Get your team together  Formulate a solution to the case  Create a PowerPoint with your solution – 5 content slides max  Record a video introducing your team  Upload your solution and your team application via marketingsummitlive.com  Semi-finalists will be notified in mid February Semi-Finals (April 11) In Winston-Salem  Competition case is distributed March 25 to qualifying teams  Live and breath the case for a week  Translate your solution and prepare a deck  Work on your presentation  Travel to Winston Salem  Present your deck to a panel of judges – 15 minute presentation, 5 minutes of Q&A  Finalists will be announced at the Marketing Summit Kickoff Dinner  Qualifying teams are allowed to make changes to their presentations before the finals Finals (April 12) Inmar Analytics Forum  April 12 – Undergraduate team winner present @ The Inmar Analytics Forum  April 12 – Top graduate teams present @ The Inmar Analytics Forum  Graduate winners announced evening of April 12

9. Prize Pool This year the Marketing Summit is offering $43,000 in total cash prizes. Undergraduate 1 st Place: $8,000 2 nd Place: $3,000 3 rd Place: $2,000 Graduate 1 st Place: $20,000 2 nd Place: $5,000 3 rd Place: $3,000 Other Prizes Best Presenter: 2 X $1,000 / 1 from each division

10. Contact Information For all inquiries please contact: Caleb Marley Marketing & Communications Co-chair summit@wfu.edu Or on Twitter @MktgSummitLive@MktgSummitLive Or on Facebook https://www.facebook.com/marketingsummithttps://www.facebook.com/marketingsummit