1. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com NHS South Central Medicine Waste Campaign 2012

2. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com It is estimated that in SCSHA £10million of medicines are currently prescribed, dispensed and unused. In February 2012, SCSHA will launch its first regional medicines waste awareness campaign targeted at raising public, patient and clinical awareness of the issue. Working with commercial company Dynamic Advertising, who have successfully run this campaign in other areas. The campaign will predominately feature in GP surgeries, Hospitals and Community Pharmacies, with the opportunity for wider marketing on local bus routes and town centres in some areas. SCSHA = South Central Strategic Health Authority = Southampton, Hampshire, IOW, Portsmouth, Oxfordshire, Berkshire and Buckinghamshire

3. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com The campaign has three key communications: Only order what you need Please dispose of medicines appropriately / medicines cannot be recycled Take your medicines into hospital with you (in a green POD bag where possible)

4. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com To make the campaign a real success and to make sure that we get the best value for money possible from the campaign, we need the support and involvement of all PCTs and Trusts and in particular Pharmacy, GPs and Communications teams working together. This campaign, delivered properly, really can make a difference. We’d like to see it drive down orders for repeat medicines that are not needed and increase the incidence of patients arriving at hospital with their own medications. This campaign needs to be viewed as a platform / springboard for further targeted work around the whole issue of medicines waste across the whole SHA

5. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com What does this mean for us locally? Early February -Community Pharmacies will receive pre campaign pack with 30 patient questionnaires ( single A4 sheet). It will be very helpful if CPs can help in getting these filled andreturned before start of campaign Mid February – distribution of posters and leaflets to all GP surgeries, community pharmacies and other sites. With courtesy phone call to follow up this delivery 20 th February launch of campaign including bus adverts – communications team launching activity with press, radio and TV, individual PCT events

6. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com What does this mean for us locally? 25 th March – finish of campaign- remove promotional material April – post campaign evaluation including GP and pharmacist online survey 30 more patient questionnaires to be completed at pharmacies On the street public perception research June – feedback report

7. Medicine Waste Campaign - 2012 © Dynamic Advertising Group 2012 www.medicinewaste.com Help us make more of your local NHS. Ask your GP or pharmacist for advice. www.medicinewaste.com