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Patron Driven Acquisition Project Mieko Yamaguchi – Bangor University.

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Presentation on theme: "Patron Driven Acquisition Project Mieko Yamaguchi – Bangor University."— Presentation transcript:

1 Patron Driven Acquisition Project Mieko Yamaguchi – Bangor University

2 What is PDA / DDA? A new model of purchasing solely based on user demand –Just in time Traditional purchasing model –Just in case

3 Why PDA? Only buy e-books that users want Don’t buy e-books nobody uses Students can decide what to buy for the library – not lecturers or librarians Build up a critical mass of e-books available via the library Wider selection of reading material than the library can hold

4 What did we try to solve?

5 PDA at Bangor Working with Ebook Library (EBL) First trial –October 2010 – February 2011 –Ended when money ran out! Second trial –October 2011 – ? –Until money runs out!!

6 How PDA works Loaded 80k MARC records from EBL Selected from 200k+ titles based on publisher, date, language, price Users don’t know these e-books are not owned by the library… yet First 3 uses treated as short term loans 4th access triggers a purchase

7 PDA at Bangor E-books are clearly marked in the catalogue Access is not mediated After 5 mins of free browsing users are asked if they want to continue After confirming users have access to the e-book for 24 hours Unlimited simultaneous use (almost)

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14 Some early findings Purchased 541 e-books through PDA in 12 months 1/3 of e-books bought through PDA are titles we already hold in print 10% of e-books bought through PDA are recommended course reading material

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16 E-book is more cost effective 5 print copies bought at £102.78 –Checked out 12 times this academic year –Checked out 30 times last academic year E-book outright purchase at £27.62 –Accessed 66 times this academic year –Accessed 199 times last academic year –3 x short term loans + purchase today would have cost £56.60

17 PDA pricing Purchase e-book at list price + VAT Short term loan : 5~20% of list price PDA purchase = 115~160% of list price If 1 or 2 uses pay 5~40% of list price Pay nothing if a title is not used

18 Auto-purchased e-books Used more often than e-books bought before PDA Between October 2010 & September 2011 –Average unique access to auto-purchased titles : 16.3 –Average unique access to already owned titles : 4.8

19 Number of access 2010 & 2011

20 PDA vs outright purchase Estimated cost if all titles accessed were purchased upfront : £404,385 Estimated cost if all titles accessed more than 5 mins were purchased : £229,318 Actual PDA expenditure £69,303 Average short term loan cost : £5.97 Average cost of auto-purchase : £52.17

21 Challenges How to manage demand Supplementary selection method Sustainable PDA model? Consortium arrangement? Should we mediate more? PDA of e-books is here to stay Enhance student experience!


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