1. Luca Sesti, Kasey Plotkin, Ali Lewis, Jordan Kowalski & Katie Pecorelli May 5, 2015

2. Situational Analysis Client Analysis Goals and Values Facebook Media Analysis Google Alerts Social Mention

3. Situational Analysis Competition Analysis Dutchess Community College Culinary Institute of America Vassar Environmental Analysis The area needs economic growth Encouragement of Civic Engagement

4. Objectives 1.To generate awareness to our key audiences about the Center for Civic Engagement and Leadership’s goals and values by 15% during the entire six months of the plan. 1.To educate the existence of community based learning courses by 10% by September 2015. 1.To promote and stimulate interest and involvement in civic engagement and service learning by 10% during the entire six months of the plan.

5. Strategies 1.Create news momentum by executing a media relations campaign that targets local Poughkeepsie businesses and nonprofits. 1.Develop educational materials that explain and introduce what community based learning courses entail at Marist College. 1.Participate in targeted events and sponsorship opportunities throughout Poughkeepsie and the Marist College campus.

6. Target Audiences Audiences Impacted: ●Community partners ●Marist internal communities ●Media ●Donors ●Government officials

7. Prioritized Target Audiences 1.Community Partners 2. Marist’s Internal Community -Students -Faculty 3. The Media

8. Key Messages Community partners 1.The Center for Civic Engagement and Leadership hopes to develop trustworthy and mutually beneficial relationships with its local community members. 1.The Center for Civic Engagement and Leadership aims to engage the community in service learning throughout the town and city of Poughkeepsie. 1.Partnering with the Center of Civic Engagement and Leadership is a valuable, learning experience and opportunity for both students and community participants.

9. Key Messages Marist Community Students 1.Community based learning incorporates exposure to critical social problems with engagement in the community and guided reflection, where students gain a deeper awareness of pressing social problems. 2.Enrolling in community based learning classes will present the opportunity to gain important leadership and work related skills to apply to their future careers. 3.The Center wants to inspire you to make a difference and effect a change in the community through service learning. Faculty 1.Becoming a Faculty Fellow will unify the teaching styles of professors to practice community based learning programs among various departments 2.The Faculty Fellow program trains and assists professors and provides accompanying resources and other materials in creating an interactive curriculum for course work in civic engagement. 3. As a Faculty Fellow you are encouraged to become an ambassador for the community based learning program in order to increase growth and continuation of community based learning courses.

10. Key Messages Media 1.The Center of Civic Engagement and Leadership is an organization run by Marist College that practices civic engagement by involving students with partnering with community organizations. 1.The Center for Civic Engagement’s values are providing excellence in education, establishing a sense of community, and continuing the tradition of service. 1.The Center is going to have a fundraiser kickball game on October 24, National Make a Difference Day, to help raise awareness and money for local community partners.

11. The CCEL Story Narrative Relationships Service

12. Communication Tactics Media Relations Campaign Press release Pitch Executive biographies Company backgrounder Feature story Media alert

13. Communication Tactics Classroom Visits Photo Story Online Brochure

14. Communication Tactics National Make a Difference Day Show Marist to the community partners Kickball game Dr. Gaeke and Dean Shaffer speak about the Center for Civic Engagement and Leadership

15. Timeline

16. Measurement Media Relations Campaign Google Alerts Reporters that we sent the media kit to Coverage gained

17. Measurement Classroom Visits Number of students in visited classes Number of students that ask questions Number of students that register for Spring community based learning courses Online Brochure and Photo Story Number of times brochure viewed Number of times the Center for Civic Engagement’s platforms are visited

18. Measurement National Make a Difference Day Event Number of attendees Number of community service sign ups Number of placements in the media after the event Number of placements in the media prior to the event

19. Budget

20. Conclusion Thank you for listening to our ideas!