1. Spruce Up Your Website With Expertise from StoryCorps October 24, 2013

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3. This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars You will receive a link to this presentation, material and links. Twitter hashtag: #techsoup You Are Being Recorded…

4. Spruce Up Your Website With Expertise from StoryCorps October 24, 2013

5. Presenters Becky Wiegand TechSoup Interactive Events Producer Assisting with chat: Ale Bezdikian, TechSoup Dean Haddock StoryCorps Senior Manager, Information Technology

6. TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. What Is TechSoup?

7. TechSoup is a 501(c)(3) nonprofit organization. As of April 30, 2013, TechSoup Global has served more than 208,300 organizations — including over 67,000 organizations outside of North America. We have distributed more than 11 million software and hardware product donations and enabled recipients to save more than US$3.61 billion in IT expenses in 56 countries around the world.

8. Technology donations available through the TechSoup catalog: 401 Number of donor partners for US programs, including Adobe, Cisco, Microsoft, and Symantec: 63 NetSquared Local monthly meetup groups around the world: 48 TechSoup’s community blog and forums have participation from more than 50,000 monthly NPO and library users. Reach more than 200,000 NPO, library, and philanthropy subscribers in the United States with our newsletters each month.

9. RECREATING STORYCORPS.org Dean Haddock Sr. Manager of Information Technology StoryCorps.org dhaddock@storycorps.org deanhaddock.com @systemconscious

10. > whois deanhaddock.com

11. > whois StoryCorps.org

13. About the StoryCorps Archive Number of Interviews: 50,000 Number of Participants: 90,000 Terabytes of Data: 20 Hours of Audio: 31,000 (~3.5 years)

14. Today’s Outline What does the internet mean to YOU? Designing around GOALS & ACTIONS Creating the right CULTURE for the web Thinking BEYOND the website.

15. How do we go from this…

17. …to this…

19. …and from this…

21. …to this?

23. Easy as…

24. …Φ?…Φ? Image Source: http://www.henningludvigsen.com/tutorial-composition/

25. What does the internet mean to you?

26. Image Source: http://www.theguardian.com/local-government-network/2012/jul/10/redesigning-public-services-design-council

27. Image Source: http://www.kellyocg.com/Knowledge/Infographics/Social_Media_-_Networking/

28. Image Source: http://knowyourmeme.com/memes/i-have-no-idea-what-im-doing

29. Everyone has a different relationship to the web.

30. income cultur e education family gender age location hobbies profession socioeconomic Image Source: http://openclipart.lynms.edu.hk/index_193.html

31. So how do we make a website that people like?

32. A: We design it around them. (Not us.)

33. Who is your audience?

34. Image Source: http://openclipart.lynms.edu.hk/index_193.html 12345

35. 12345

40. Corps Concepts

41. Remove unnecessary barriers to actions for any visitor type.

42. Streamline and simplify the actions people want to take.

43. You must communicate value in under 10 seconds.

44. Image Source: http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

45. Ask: Is this what the visitor expects?

46. Your web culture.

47. Adopt the consultant mentality in everything you do.

48. Project teams help establish wide inclusion from the beginning.

50. This is called buy-in.

51. Without buy-in…

53. Who to pick for your project team? A: Everyone who has something to offer, wants to participate and has time to contribute.

54. Diversity on all dimensions is key.

55. Keep everyone on the bus.

57. Front of House / Back of House

58. What lies beyond the website?

59. What people do on your website. How people find your website.

60. How do you use social media to drive traffic to your website?

61. How do you make your website a place where people want to congregate?

62. Conclusions Design around your visitors. Make it easy for them. Create your institutional digital culture. Keep everyone on the bus. Visualize your online presence beyond your website.

63. Have patience. Surrender your ego. Time is an illusion.

65. Thank you. : )

66. RECREATING STORYCORPS.org Dean Haddock Sr. Manager of Information Technology StoryCorps.org dhaddock@storycorps.org deanhaddock.com @systemconscious

67. Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

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