1. Created by BM|DESIGN|ER number Three operator business non-operator business

2. Created by BM|DESIGN|ER PARTNERS STB suppliers Guide suppliers QAM suppliers Billing/Cust info system supplier Chip manufacturers DRM suppliers Device software interface supplier VALUE PROPOSITION Every application can run on every STB/device Rapid application lifecycle Low cost application maintanence and certification Availability of third- party applications 7 * 24 support and monitoring Custom applications development capability 3rd party applications availability Real-time Internet connection CUSTOMERS Network operators Content publishers CE Manufacturers Consumers KEY ACTIVITIES Platform development and management System integration Client SDK and porting Content SDK development and support Application and STB certification and testing Video transcoding and delivery Platform evangelism Application development System monitoring and troubleshooting Content management Hosting and stream delivery System operations Billing system integration RELATIONSHIPS Direct B-to-B sales and technical support Web/email promotion and support Point of purchase materials and sales KEY RESOURCES Unique, patented technology Successful track record working with large companies and at large scale Interfaces for Youtube, Facebook and Photos Integration experience DISTRIBUTION & ACQUISITION CHANNELS In person Telephone Email/Web COST STRUCTURE Platform development and maintance Platform operations, gallery hosting and ad serving Early subsidies to partners or customer sets? Application development Stream delivery REVENUE STREAMS / PRICING Per stream fees Integration, certification and development fees Content transcoding and management fees Annual support and maintanence fees Application licensing Per device fees Per viewer hour fees Advertising revenues Report delivery fees Retail app sales

3. Created by BM|DESIGN|ER PARTNERS STB suppliers Guide suppliers QAM suppliers Billing/Cust info system supplier VALUE PROPOSITION Every application can run on every STB/device Rapid application lifecycle Low cost application maintanence and certification Availability of third- party applications 7 * 24 support and monitoring Custom applications development capability 3rd party applications availability Real-time Internet connection CUSTOMERS Network operators Content publishers KEY ACTIVITIES Platform development and management System integration Client SDK and porting Content SDK development and support Application and STB certification and testing Video transcoding and delivery Platform evangelism Application development System monitoring and troubleshooting Content management Billing system integration RELATIONSHIPS Direct B-to-B sales and technical support KEY RESOURCES Unique, patented technology Successful track record working with large companies and at large scale Interfaces for Youtube, Facebook and Photos Integration experience DISTRIBUTION & ACQUISITION CHANNELS In person Telephone Email/Web COST STRUCTURE Platform development and maintance Platform operations, gallery hosting and ad serving Early subsidies to partners or customer sets? Application development REVENUE STREAMS / PRICING Per stream fees Integration, certification and development fees Content transcoding and management fees Annual support and maintanence fees Application licensing Per device fees

4. Created by BM|DESIGN|ER PARTNERS Billing/Cust info system supplier Chip manufacturers DRM suppliers Device software interface supplier VALUE PROPOSITION Every application can run on every STB/device Rapid application lifecycle CUSTOMERS Content publishers CE Manufacturers Consumers KEY ACTIVITIES Platform development and management System integration Client SDK and porting Content SDK development and support Application and STB certification and testing Video transcoding and delivery Platform evangelism Application development System monitoring and troubleshooting Content management Hosting and stream delivery System operations Billing system integration RELATIONSHIPS Web/email promotion and support Point of purchase materials and sales KEY RESOURCES Unique, patented technology Successful track record working with large companies and at large scale DISTRIBUTION & ACQUISITION CHANNELS In person Email/Web COST STRUCTURE Platform development and maintance Platform operations, gallery hosting and ad serving Early subsidies to partners or customer sets? Application development Stream delivery REVENUE STREAMS / PRICING Content transcoding and management fees Application licensing Per device fees Per viewer hour fees Advertising revenues Report delivery fees Retail app sales