1. National Conference on Electromobility and Clean Transport – Malta, November 29th 2013
Siemens E-car Operation Center M. Di Fiore – Siemens e-car solution sales expert

2. Agenda Actors involved and main e-car Operation Center concept
2. E-car Operation Center product description & IT ecosystem
3. Potential Customer Segment
4. References
Infrastructure & Cities - Smart Grid Division

3. Which players will take part in this story?
Smart grid DSO
Energy vendors
End users/Drivers
Service providers
Charging station operators
Roaming partners
Enablers: Governments, Municipalities, Authority, Car Manufacturers, etc.
Infrastructure & Cities - Smart Grid Division

4. E-car Value proposition
Siemens will address the e-mobility market with a strong focus on value-add Software application supporting customers in implementing end-to-end solution
If requested Siemens will be able to offer also TK solution in the e-mobility arena through certified HW partnering program with Charging Units suppliers (this strategy will allow Siemens to be more cost effective with broader offering to customers)
Infrastructure & Cities - Smart Grid Division

5. The Electromobility Ecosystem The core is the eCar Operation Center
The eCar Operation Center (aka OC) is the IT system to manage the entire electromobility process
It collects all the information from the field and is aware of what’s happening on the recharge infrastructure
Electromobility Operation Center
It makes all the information available to all the electromobility actors/stakeholders
But which are the actors/stakeholders involved and connected to the eCar OC?
Infrastructure & Cities - Smart Grid Division

6. The Electromobility Ecosystem Operation Center & Actors involved
Distribution System Operators (DSOs)
MUNICIPALITIES
OEM
Energy Vendors
Electromobility Operation Center
Owner 1
Owner 2
Charging unit operators
Service Providers
CORPORATE USERS
PRIVATE USER
Infrastructure & Cities - Smart Grid Division

7. Siemens E-Car Operation Center Integration with the Smart Grid
Compliant to new standard defined by European Green Emotion!
eCar Operation Center
Power Grid DMS
Demand Response System
Load Management Requests
Predefined Peaks
Reduction commands
Clearing of Data
V2G by end 2013!
Infrastructure & Cities - Smart Grid Division

8. Agenda Actors involved and main e-car Operation Center concept
2. E-car Operation Center product description & IT ecosystem
3. Potential Customer Segment
4. References
Infrastructure & Cities - Smart Grid Division

9. Siemens E-Car Operation Center Features details
Power Grid Control
Clearing / Roaming
Infrastructure
Management
Contracts and
services
Infrastructure & Cities - Smart Grid Division

10. The OC as enabler of additional value added services
EVs user
Integration with loyalty card
Service providers
Usage Fees
Private
Prepaid model
Public administrations and authority
Fleet management
Green dashboard
Smart management of distributed generation
Car sharing
Business
Energy Vendor and DSO
OEM
Infrastructure & Cities - Smart Grid Division

11. Electromobility IT Ecosystem
Clearing house for global roaming
Green Emotion Marketplace
Power grid DMS
Building and Energy management systems
Charging units (different models and communication protocol)
CRM, Billing and AMM systems
Public portal and Dashboard
Navigation systems
Open and customizable interfaces!
System can be used as a Service over the cloud
Infrastructure & Cities - Smart Grid Division

12. Agenda Actors involved and main e-car Operation Center concept
2. E-car Operation Center product description & IT ecosystem
3. Potential Customer Segment
4. References
Infrastructure & Cities - Smart Grid Division

13. Core customer segments Potential customer segments
Commercial
Utility & DSO
Parking
ESCO & Energy Vendor
Fleet – Rental – Car sharing
E-mobility Service Provider
Microgrid
(eg. Industry, University Campus, etc.)
Local Public Transport
Home/ Final customer
Infrastructure & Cities - Smart Grid Division

14. Agenda Actors involved and main e-car Operation Center concept
2. E-car Operation Center product description & IT ecosystem
3. Potential Customer Segment
4. References
Infrastructure & Cities - Smart Grid Division

15. Siemens for E-mobility The European Project Consortium
MISSION Development and demonstration of a unique and user-friendly framework for green electro-mobility
Industries: AREVA T&D,
Better Place, Bosch, IBM, SAP, Siemens
Utilities: Dansk Energy, EDF, Endesa, Enel, ESB, Eurelectric, Iberdrola, RWE, PPC
Electric Vehicle Manufacturers: BMW, Daimler, Micro-Vett, Nissan, Renault
Municipalities: Barcelona, Berlin Bornholm, Copenhagen, Cork, Dublin, Malaga, Malmö, Rome
Research Institutions and Universities: Cartif, Cidaut, DTU, ECN, Imperial, IREC, RSE, TCD, TECNALIA
EV Technology Institutions: DTI, FKA, TÜV Nord

16. E-car OC references
Kickoff meeting with Enel for e-mobility project
(Italy, 2009)
Pilot project for an innovative e-mobility system deployed in Rome, Milan, Pisa
(Italy, 2010)
First CUs installed
with Endesa (Enel Group)
(Spain, South America, 2011)
1000 CUs with Enel
(Italy, 2012)
Development of the first e-car sharing infrastructure with an Energy Service Company in Naples
(Italy, 2012)
New business opportunity with Autostrade for microgrid management and e-mobility in highway stations
(Italy, 2013)
Launch of
Operation Center all over the world
(2013)
EU Green Emotion Project: Roaming and Load Management
(EU, 2013)
ZEM2ALL project including DC chargers
(Spain, 2013)

17. References Car-sharing - our experience in Neaples and Milan
Sept 5th 2012
Project lauch during World Urban Forum
Sept 20th 2012
Test phase with 40 users
April 12th 2013
E-car sharing service lauch during Energy Med in Neaples
Oct 14th 2013
Bee arrived in Milan as partner of the EQ sharing project
Goal achieved by today
Neaples
-50 vehicles
-30 bee points
-15 new bee points from Nov 2013
Milan
-124 vehicles
BEE PROJECT PARTNERS
MDB M&D - WS IT Agenda UG-v01.ppt
Infrastructure & Cities - Smart Grid Division

18. Thank you for your attention!
Di Fiore, Manuela
Solution sales expert
+39 (02)
+39 (335)
Infrastructure & Cities - Smart Grid Division