1. Introduction to Public Speaking Analyzing the Audience/Chapter 5. Analyzing the Audience

2. Introduction to Public Speaking Slide 2 Analyzing the Audience/Chapter 5. Purpose Topic Audience You (speaker) Rhetorical Triangle

3. Introduction to Public Speaking Slide 3 Analyzing the Audience/Chapter 5. Audience-Centeredness Keeping the audience foremost in mind at every step of speech or essay preparation and presentation.

4. Introduction to Public Speaking Slide 4 Analyzing the Audience/Chapter 5. Questions for Audience- Centeredness To whom am I speaking/writing? What do I want them to know, believe, or do? What is the most effective way to accomplish that aim? To whom am I speaking/writing? What do I want them to know, believe, or do? What is the most effective way to accomplish that aim?

5. Introduction to Public Speaking Slide 5 Analyzing the Audience/Chapter 5. Identification Creating a bond with listeners or readers by emphasizing common values, goals, and experiences.

6. Introduction to Public Speaking Slide 6 Analyzing the Audience/Chapter 5. Factors of Demographic Audience AnalysisDemographic Factors of Demographic Audience AnalysisDemographic Age Gender Sexual orientation Racial, ethnic, and cultural background Religion Group membership Age Gender Sexual orientation Racial, ethnic, and cultural background Religion Group membership

7. Introduction to Public Speaking Slide 7 Analyzing the Audience/Chapter 5. Attitude A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

8. Introduction to Public Speaking Slide 8 Analyzing the Audience/Chapter 5. True or False? Being audience-centered means a speaker or writer must sacrifice what she or he really believes in order to get a favorable response from the audience.

9. Introduction to Public Speaking Slide 9 Analyzing the Audience/Chapter 5. True or False ? Audience analysis first comes into play after a speaker or writer has chosen a specific purpose.

10. Introduction to Public Speaking Slide 10 Analyzing the Audience/Chapter 5. True or False? Even when listeners pay close attention, they don’t process a speaker or writer’s message exactly as the speaker/writer intended.

11. Introduction to Public Speaking Slide 11 Analyzing the Audience/Chapter 5. True or False? The process of audience adaptation is over by the time a writer starts writing.