1. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Design Packaging and Brand Mondelēz International

2. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Topic Packaging – Technology Aims  To engage young people in STEM  Understand the purpose of packaging  Develop a range of packaging  To develop design skills in an industrial context Level Level 3 Method PowerPoint Slides, ALL hand-outs, resource looks at, who are mondelez, creating a brand, packaging materials, food packaging, labels on packaging, designing nets, can you design a net, how are card boxes manufactured, challenge, careers Equipment  Laptop  Hand-Outs  Pens  Cardboard  Projector  A3 Paper  Coloured Paper  Pencils  Coloured Pencils Duration 20-30 Minutes

3. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use  Who Are Mondelez International?  Creating a brand  Packaging materials  Food Packaging  Food Packaging  Labels on Packaging  Labels on Packaging  Designing Nets  Designing Nets  Can you Design a Net?  How are Card Boxes Manufactured?  Challenge  Careers

4. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Mondelēz International is an American multinational confectionery, food and beverage conglomerate, employing around 107,000 people around the world. Mondelēz International manages well-known snack brands around the globe, including: In cookies and crackers Oreo; Chips Ahoy!; TUC; Belvita; triscuit; Club Social; and Barni In chocolate Milka; Côte d’Or; Toblerone and Cadbury Diary Milk In gum and candy Trident; Chiclets; Halls; Stride and Cadbury Diary Milk Eclairs The company is headquartered in Deerfield, Illnois, Chicago, and is a manufacturer of: Chocolate Biscuits Gum Confectionery Coffee Powdered Beverages The company consists of the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in October 2012. Mondelēz International has annual revenue of approximately $36 billion and operations in more than 80 countries. http://www.mondelezinternational.com/

5. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Do you recognise any of these? What makes a good brand?

6. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use MaterialAdvantagesDisadvantagesUses Glass - heat-resistant - recyclable - keeps shape - fragile - safety issues - heavy - baby foods - salad cream Metal - recyclable - lightweight - impermeable - may react with food - soup cans - bottle tops Paper and Card - easy to print on - cheap to produce - biodegradable - recyclable - lightweight - not water- resistant - easily damaged - fruit-juice cartons - egg boxes - cereal boxes Plastic- versatile - can be flexible or rigid - can be moulded into shapes. - resistant to chemicals - easy to print on - lightweight - cheap -can be difficult to encourage recycling -- drink bottles -pre packed meat and cheese Food packaging protects and preserves food. A range of materials can be used for packaging, some of which are environmentally friendly. Labels carry information for the consumer. Some of this information is required by law. The main purposes of food packaging are: to preserve the product, to protect the product from damage, to make the product more attractive to the consumer, to make it easier to transport the product

7. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Choose 3 food products and describe the packaging used. Explain the reasons for the choice of material used. Food Description of package Reasons for choice

8. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use You have been provided with three different types of packaging. Look carefully at the labels – in the table below list the information that is common to all three foods and explain why it is there Type of information Reason Brand logo Advertise to customers Barcode

9. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use

10. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use

11. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use

12. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Each year we make around 360 million crème eggs and they are sold in the UK over a period of 12 weeks. We would like you to come up with some new packaging that allows our crème eggs to be sold in pairs. Design the net and the labelling required.

13. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use Apprenticeships Manufacturing and Engineering schemes for GCSE school-leavers Fantastic support and training allows School Leavers to earn while they learn! A Level school-leaver programme in either Commercial or Engineering Find out more at: www.mdlzearlycareers.co.uk

14. The following presentation/resource remains the intellectual property of Mondelez International No profit is to be made from selling this presentation/resource on and that Schools are not charged for their use For further information please contact The STEM Alliance enquiries@STEMalliance.uk or visit www.STEMalliance.uk