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Chapter 27 The Post War Boom. Readjustment after the war GI Bill goes in to effect Housing crisis Redefining the family Economic adjustment in post war.

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Presentation on theme: "Chapter 27 The Post War Boom. Readjustment after the war GI Bill goes in to effect Housing crisis Redefining the family Economic adjustment in post war."— Presentation transcript:

1 Chapter 27 The Post War Boom

2 Readjustment after the war GI Bill goes in to effect Housing crisis Redefining the family Economic adjustment in post war economy

3 People begin moving to the suburbs

4 The 1950’s and the American Dream

5 Business began to change Conglomerates A major corporation that owns several businesses that are not related AT&T Xerox General Electric Proctor and Gamble R.J. Reynolds General Foods

6 Franchise A business that sets up several stores selling the same products in different locations McDonalds was one of the first McDonald brothers sold the franchise rights to ray Kroc

7 The Baby Boom

8 The Baby Boom Era Advances in Medicine Dr Jonas Salk – Polio Vaccine Dr. Benjamin Spock – Common Sense Book of Baby and Child Care Toy sales – $1.25 Billion 10 Million new Elementary school children – In California, A new school opened every 7 days

9 Women’s roles Women began to work outside the home They were bored with the stereotypical female role The Feminine Mystique – Book describing the problem with stay at home moms 1960 – 40% of women with children ages 6 to 17 worked outside the home.

10 Consumerism – Buying of material goods.

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12 Planned Obsolescence Items were built with a shelf life and designed to tear up after a short time period do the consumer would need to buy more. People began buying items on credit – The Diner’s Club issued the first credit card in 1950 and the first American Express card in 1958

13 Advertising Boomed 1950 - $6 Billion in Advertising 1955 - $ 9 Billion in advertising Television became the medium of choice 1941 – 1 minute of TV time cost $9 1960 - $ 1.6 Billion spent on TV ads alone 2001 – 30 seconds of airtime during the Super bowl cost $2.2 Million

14 Mass Media 1948 – 9% of American Homes had access to TV 1950 – 50% of American Homes had TV 1960 – 90% of homes had Television, Approximately 45 Million FCC Federal Communications Commission TV Dinners

15 Rock “N” Roll

16 JAZZ


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