1. Creating Effective Online Surveys August 26, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392 Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum

2. Creating Effective Online Surveys Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join.

3. Creating Effective Online Surveys You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –http://www.techsoup.org/hsc/page9003.cfmhttp://www.techsoup.org/hsc/page9003.cfm You will receive a link to this presentation later today. After the webinar, you can ask any follow-up questions in the online forums: –http://tinyurl.com/564vhfhttp://tinyurl.com/564vhf

4. Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum Sponsored by:

5. Creating Effective Online Surveys Today’s Speakers Volunteers Chris Peters & Malin Coleridge (TechSoup) Kami GriffithsYann Toledano

6. Creating Effective Online Surveys Survey Key Considerations Research Goal: What do I want to know? Target Audience: Who can give me this information? Questions: What information will give me the feedback I need from my respondents?

7. Creating Effective Online Surveys Web Survey Process Overview

8. Creating Effective Online Surveys Survey Design Best Practices: Defining Survey Objectives Are members satisfied with our programs/services? (Member Satisfaction Survey) Does our website meet visitor needs? (Website Evaluation Survey) Should our organization implement a costly new initiative? (Interest Survey) How can we improve employee satisfaction? (Employee Satisfaction Survey)

9. Creating Effective Online Surveys Survey Design Best Practices: Defining Survey Objectives A clearly defined goal: –Determines what information to collect –Identifies who is involved (participants) –Prepares you to write effective questions Expert Tip: State your goal as a simple question you can investigate.

10. Creating Effective Online Surveys Survey Design Best Practices: How to Create a Winning Questionnaire Introduce survey Easy to understand questions/response options Important questions first (“must-knows”) End with demographic/profile questions (income, age, gender, etc.) Logical order (grouping) Eliminate non-relevant questions

11. Creating Effective Online Surveys Survey Design Best Practices: Survey Intro Example

12. Creating Effective Online Surveys Survey Design Best Practices: Two Golden Rules Ask the right questions. Keep it short.

13. Creating Effective Online Surveys Survey Design Best Practices: Effective Question Wording Clear, direct, brief Eliminate jargon/confusing language Ask one thing in each question Avoid bias Expert Tip: Studies indicate that shorter surveys generate higher response rates.

14. Creating Effective Online Surveys Survey Design Best Practices: Question Success Factors

15. Creating Effective Online Surveys Survey Design Best Practices: Survey Question Example What do you think?

16. Creating Effective Online Surveys Survey Design Best Practices: Bad Question!

17. Creating Effective Online Surveys Survey Design Best Practices: New and Improved Question

18. Creating Effective Online Surveys Survey Design Best Practices: Question Type: Multiple Choice (choose one answer)

19. Creating Effective Online Surveys Survey Design Best Practices: Question Type: Rating Scale (5-point scale)

20. Creating Effective Online Surveys Survey Design Best Practices: Question Type: Checkboxes (multiple selections allowed)

21. Creating Effective Online Surveys Survey Design Best Practices: Question Type: Dropdown Menu

22. Creating Effective Online Surveys Survey Design Best Practices: Question Type: Table/Matrix (3-point rating scale: one answer per sub-question)

23. Creating Effective Online Surveys Survey Tools Overview

24. Creating Effective Online Surveys Survey Tools: Comparing the Tools Pricing (free vs. paid plans) Basic vs. Advanced Features (e.g., Branching/Skip Logic, Piping) Cost-Feature Table

25. Creating Effective Online Surveys

27. Survey Tools: Question Branching/Skip Logic 13 4 65 2 Simple Branching Rule: If respondent answers “Yes”, skip to Q4.

28. Creating Effective Online Surveys Survey Tools: Question Branching Example

29. Creating Effective Online Surveys Survey Tools: Survey Launch & Best Practices Email invitations vs. Website deployment Pre-test survey internally: –Email subject line –Invitation text –Questions/instructions –Look and feel Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.

30. Creating Effective Online Surveys Survey Tools: Link to Survey for Participants

31. Creating Effective Online Surveys Survey Tools: Survey Reporting & Analysis Real-time response collection Various reporting formats Advanced reporting features in paid plans

32. Creating Effective Online Surveys Survey Tools: Survey Reporting Dashboard

33. Creating Effective Online Surveys Survey Tools: Sample Report (Pie Chart)

34. Creating Effective Online Surveys Survey Tools: Sample Report (Bar Graph)

35. Creating Effective Online Surveys Survey Tools: Sample Report (Matrix)

36. Creating Effective Online Surveys Survey Tools: Survey Reporting/Analysis Best Practices Survey results tied to initial objectives Reports: summary of key findings + actionable recommendations Share the right data with the right people Expert Tip: Remember to take action based on the results of your survey.

37. Creating Effective Online Surveys Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: –Read helpful articles in our Learning Center –Request donated software, hardware, and online services –Join our community forums to learn from your colleagues –Browse upcoming events and conferences

38. Creating Effective Online Surveys TechSoup Stock Vendor Partners Microsoft Symantec Adobe eTapestry Intuit Mailshell Business Objects Readytalk Alpha Software Atlas Business Solutions

39. Creating Effective Online Surveys Continue the discussion… Additional questions can be answered by posting in our Web Building forum: –http://tinyurl.com/564vhfhttp://tinyurl.com/564vhf

40. Creating Effective Online Surveys Thank you to our Webinar Sponsor!

41. Creating Effective Online Surveys For More Information Contact:Kami Griffiths 415-633-9392 kami@techsoup.org www.techsoup.org