1. © 2014 IBM Corporation Social Business 101: The road to social eminence Brittany Detamore and Meghan Wolf Social Business Managers ITSO Global Content Services

2. © 2014 IBM Corporation About us Brittany Detamore  IBM Social Business Manager in ITSO Global Content Services  E-mail: bldetamo@us.ibm.com bldetamo@us.ibm.com  Twitter @brittscorner@brittscorner  LinkedIn LinkedIn Meghan Wolf  IBM Social Business Manager in ITSO Global Content Services  E-mail: mwolf@us.ibm.com mwolf@us.ibm.com  Twitter @meg624@meg624  LinkedIn LinkedIn 2

3. © 2014 IBM Corporation3 Agenda  What is Social Business?  IBM + Social Business –Digital IBMer Hub Internal Site –Forward Thinkers –IBM Voices –IBM Connections  The Road to Social Eminence

4. © 2014 IBM Corporation What is social business?

5. © 2014 IBM Corporation What is social business? 5 The ways individuals and communities interact, form relationships, make decisions, accomplish work, and purchase goods are changing the way business is done. A social business embraces and cultivates a spirit of collaboration and community—internally and externally—delivering unprecedented return for the time invested.

6. © 2014 IBM Corporation6 Where do you fit into social business at IBM?

7. © 2014 IBM Corporation  You surface as a thought leader and a helper in digital arenas  You make a difference to others and IBM  You meet new people and learn new ideas  You open up new opportunities for your future  You help your business unit and IBM in achieving corporate goals  You help IBM beat the competition, who is very active in social media “In a social world, what ’ s more important is not necessarily just what you know, it ’ s what you share. You ’ ve got to keep that front and center.” ~ Ginni Rometty, Introducing our Practices, Jul 25, 2013 v 7 How does social media benefit you? Give the gift of knowledge Our goal is not to impress others with what we know; but to add to their own knowledge, to make them smarter.

8. © 2014 IBM Corporation Social Media Conduct at IBM is Built on Employee Trust 8  IBM supports: –Open dialogue and the exchange of ideas –Responsible engagement in social media  Guidelines: –Be who you are – no anonymous tweeting –Speak in the first person –Use a disclaimer: “Opinions are my own” –Respect your audience –Add value –Don't pick fights –Be the first to respond to your mistakes –Use your best judgment –Don't forget your day job IBM Social Guidelines http://w3.ibm.com/blog/guidelines.html

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10. IBM + Social Business

11. © 2014 IBM Corporation Digital IBMer 11  Before beginning your Social Journey, it is imperative that you start with a solid foundation.  The Guidelines and introductions are essential to understanding how IBMers can act in a Smart, Social, and Secure manner, aligned to our Values and our Practices.

12. © 2014 IBM Corporation12 Digital IBMer Hub website: w3.the.ibm.com/sbg Social Media Education Social Enablement: Defining Your Presence And more…  Learn about IBM’s social business programs  Track your progress

13. © 2014 IBM Corporation13 Forward Thinkers Find experts and position yourself as an expert to be a resource to other IBMers. Find resources to expand your reach. *Note: Internal site only. https://w3.the.ibm.com/sbg/expertise_locator/become.html

14. © 2014 IBM Corporation Benefits to participating in Forward Thinkers: 14 Build Your Personal Brand and Reputation  Share your expertise with customers, prospects and peers  Grow within your profession while building trust and social capital  Be a mentor to and be mentored by experts in the system  Contribute to IBM's eminence and be recognized for your expertise (internally and externally)  Increase shareholder value  Be a part of a cutting edge digital strategy initiative Have questions about Forward Thinkers? Check this FAQ wiki!this FAQ wiki

15. © 2014 IBM Corporation IBM Voices 15 IBM Voices allows you to discover the most valuable social content shared, created and discussed by IBMers. You can use the site to connect and participate with key thought-leaders and subject matter experts around the technology and business issues that are most important to you. http://www.ibm.com/voiceshttp://www.ibm.com/voices Want your social channel to be considered for Voices? Follow these steps.these steps

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17. © 2014 IBM Corporation IBM Connections 17 IBM Connections is IBM's strategic social collaboration tool that enables us to innovate, be productive and collaborate at individual, community and enterprise-wide levels to help foster increased business growth. What to include in Your Connections profile:  Upload a recent profile photo  Links to your social channels  Tags (keywords) to help with search  Links to your personal websites  A short bio to help with search  Industries you have experience in (i.e. banking, hospitality, education)

18. © 2014 IBM Corporation When should I use Connections? 18  Do you have a question but know others would benefit from seeing the public responses or discussion? Post it on Connections.  Doing something new or exciting in your role, or checking out a new community? Post about it.  Could you save someone a trip to mail jail by posting that attachment on Connections instead?  Found a really cool link and want to email it to someone? Post it on Connections!  Want to thank or congratulate a coworker? Post it on Connections!

19. © 2014 IBM Corporation Get started completing your IBM Connections profile 1 1 Sign in to your IBM Connections profile w3.ibm.com/connections Click “Edit My Profile” to start filling out or complete your profile 2 2

20. © 2014 IBM Corporation Expand your social network by adding contacts Open the profile page for the person that you want to add to your network 1 1 Click “Invite to My Network” 2 2 Enter keywords that define how you are connected to the person in the Add tags field. Click “Send Invitation” 3 3

21. © 2014 IBM Corporation Connect your IBM Connection profile to your Twitter profile and more Click “Add Link” 1 1 Type in a Name and URL address Click “Save” 2 2

22. © 2014 IBM Corporation Add tags to optimize for search.  Benefit of Tags –Help others to find you in the organization –Click one of your own profile tags to quickly find other people who share your interest or are doing similar work –Get their contact information from their profiles and begin collaborating with them Click in the “Tags” field Create tags that are meaningful. Tags must entered as a single word.

23. © 2014 IBM Corporation Advanced IBM Connections: Collaborating with Others Let your colleagues know what you're doing by updating your personal board. View the latest posts to your message board. Collaborate with colleagues via the message board area on their profile

24. © 2014 IBM Corporation Advanced IBM Connections: Collaborating with Others Type the @ sign before someone’s name to mention them in your update. They’ll receive a notification that you tagged them. Tag others in your posts to increase engagement

25. © 2014 IBM Corporation The Road to Social Eminence

26. © 2014 IBM Corporation What is eminence? 26 Eminence means standing out among others; to be noteworthy, remarkable and distinguished. What will you be famous for this year? For IBM, creating eminence means: Achieving a position of distinction as trusted business advisors Standing out in the marketplace as individuals and as an organization Driving engagement Deepening & expanding our relationships with current and prospective clients

27. © 2014 IBM Corporation27 Do’s and Don’ts of Social Eminence Do’s: Help others Use facts and statistics Provide solutions Share fresh ideas Tell a story Build relationships Don'ts: Don’t just talk – listen too! Don’t ignore your social channels Don’t be boring Don’t pick fights Don’t share confidential information Don’t forget to have fun!

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29. © 2014 IBM Corporation The end and the beginning of your social success!