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Social Perception & Attributions Social psychologists study how we think about, influence, and relate to one another.

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Presentation on theme: "Social Perception & Attributions Social psychologists study how we think about, influence, and relate to one another."— Presentation transcript:

1 Social Perception & Attributions Social psychologists study how we think about, influence, and relate to one another.

2 Social schemas  mental representations that influence how we perceive othersSocial schemas  mental representations that influence how we perceive others –Influence how we process & interpret info –Influence what we remember because we attend to things that are consistent with our schemas –Can lead to errors in judging others Social Perception

3 Attribution Theory Internal (dispositional) attribution  assume person’s behavior is determined by personal traitsInternal (dispositional) attribution  assume person’s behavior is determined by personal traits External (situational) attribution  assume person’s behavior is due to external circumstancesExternal (situational) attribution  assume person’s behavior is due to external circumstances

4 How we explain someone’s behavior affects how we react to it Negative behavior Situational attribution “Maybe that driver is ill.” Dispositional attribution “Crazy driver!” Tolerant reaction (proceed cautiously, allow driver a wide berth) Unfavorable reaction (speed up and race past the other driver, give a dirty look)

5 Kelley’s Covariation Model Factors That Determine Attribution Consensus  Are other people's behavior similar to that person’s behavior in the situation?Consensus  Are other people's behavior similar to that person’s behavior in the situation? –High consensus = situation, Low consensus = dispositional Consistency  does the person act the same way frequently or in most cases?Consistency  does the person act the same way frequently or in most cases? –High consistency = dispositional, low consistency = situation Distinctiveness  does person respond differently in other situations? Or just this specific situation?Distinctiveness  does person respond differently in other situations? Or just this specific situation? –Low distinctiveness = dispositional, high distinctiveness = situation

6 Fundamental Attribution Error  overestimating internal (dispositional) attributions to others and underestimating external (situational) attributionsFundamental Attribution Error  overestimating internal (dispositional) attributions to others and underestimating external (situational) attributions

7 Actor-observer effect  attributing our own behavior to external (situational) causes & behavior of others to internal (dispositional) causesActor-observer effect  attributing our own behavior to external (situational) causes & behavior of others to internal (dispositional) causes –“ I was unprepared for the exam because there was a family emergency last night, but Sally was unprepared because she’s basically not good at math.”

8 Self-serving bias  tendency to attribute success to internal (dispositional) factors, but failures to external (situational) factorsSelf-serving bias  tendency to attribute success to internal (dispositional) factors, but failures to external (situational) factors –“I won the game today because I am a great athlete.” –“I lost the game because the referee made bad calls.”

9 Social Perception Self-fulfilling prophecy  occurs when our expectations cause us to unknowingly act in a way that elicits the behaviors that confirm our expectations

10 Rosenthal & Jacobson (1968) Teachers told that certain elementary school students would bloom (rapid academic growth) Randomly chosen bloomers showed significantly greater gains in IQ than control-group classmates Teacher expectancies about children influenced student performance The student who believes that he/she cannot pass a test will not study as hard as needed, thereby confirming that he/she was “right” SELF- FULFILLING PROPHECY

11 Just world hypothesis  tendency to believe that good people are rewarded, bad people are punishedJust world hypothesis  tendency to believe that good people are rewarded, bad people are punished False consensus effect  tendency to think other people share our attitudes more than they actually doFalse consensus effect  tendency to think other people share our attitudes more than they actually do –“I really like this one television show, so I assume most of my peers like it as well.”

12 Representative heuristic  tendency to make judgments about a person according to the group they appear to representRepresentative heuristic  tendency to make judgments about a person according to the group they appear to represent –If you see someone wearing athletic apparel, you assume that they are in the “jock” group –If you see someone wearing a white lab coat, you assume that they work in a lab or hospital What about the make-up counter at a department store?What about the make-up counter at a department store?

13 Availability heuristic  tendency to judge probability of an event’s occurring based on how readily examples come to mindAvailability heuristic  tendency to judge probability of an event’s occurring based on how readily examples come to mind –After 9/11, many people were afraid to fly, yet the increased security at airports made it safe to fly –Swine flu Hindsight bias  tendency to overestimate how predictable an event was once the outcome is knownHindsight bias  tendency to overestimate how predictable an event was once the outcome is known “I knew it all along!”


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