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FlexPod: Increasing Customer Value with Application Delivery Marcel Noyes Global Alliance Development

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Presentation on theme: "FlexPod: Increasing Customer Value with Application Delivery Marcel Noyes Global Alliance Development"— Presentation transcript:

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2 FlexPod: Increasing Customer Value with Application Delivery Marcel Noyes Global Alliance Development m.noyes@f5.com

3 © F5 Networks, Inc. 3 Who is F5 Networks? Complementing FlexPod with Application Delivery Overview of the F5 solution How the F5 solution adds customer value: –Greater scale –Increased flexibility –Business and application continuity –Application security Agenda

4 © F5 Networks, Inc. 4 Company Snapshot Leading provider of Application Delivery Networking products Founded 1996, public 1999 ~2,615 employees Revenue –FY10: $882M –FY11: $1.2B Revenue

5 © F5 Networks, Inc. 5 Who Is F5 Networks? Value Innovation Unique TMOS architecture Industry’s only open iControl API & SDK Powerful iRules and DevCentral Community Numerous Industry Patents Proven Results FY11 Revenue: $1.2B #1 in Advanced Platform ADC Market – Gartner F5 Wins VMware Global Technology Innovator Award SC Magazine Reader Trust Award Application Partnerships Unique F5 and application vendor integration Application partner tested and documented solutions F5 solutions in partner labs Cooperative Support Agreements

6 © F5 Networks, Inc. 6 Organizations Worldwide Trust F5 F5 Customer highlights 8 of the Fortune 10 companies 1 44 of the Fortune 50 companies 1 18 of the top 20 US commercial banks 1 5 of the 5 top US airlines 1 9 of the top 10 US insurance companies - property and casualty 1 5 of the top 5 healthcare: pharmacy and other services 1 15 of the 15 executive branch departments of the US federal government 2 10 of the top 10 fixed AND mobile global service providers 3 4 of the top 5 US Internet search providers 4 16 of 20 cloud infrastructure and Web hosting companies 5 Sources: 1 Fortune 2011; 2 USA.gov Web site listing 3 Q311 Ovum Market share, by revenue, global; 4 Comscore May 2011; 5 Gartner Magic Quadrant Public Cloud Infrastructure as a Service (On Demand, December 2011)

7 © F5 Networks, Inc. 7 Network Storage Compute Optimizing for applications: –Increases scale and flexibility –Ensures business continuity –Unifies application security –Further reduces deployment time –Improves return on investment (ROI) –Increases value to the customer Complementing FlexPod Infrastructures Application

8 © F5 Networks, Inc. 8 External Cloud Services ITaaS (Internal Cloud) Zones of Virtualization Application- Based Silos Creating a dynamic application environment: –Enables a Software-as-a-Service (Saas) model –Accelerates evolution to IT-as-a-Service (ITaaS) –Provides benefits to applications at every stage Where Application Delivery Fits Application Delivery Network (ADN) Storage Servers Apps Network

9 © F5 Networks, Inc. 9 Journey to the Cloud An Application Perspective Separate Test and Development Hypervisor Aggregate Capacity On-Demand Automate Self-Managing Data Center Liberate Enterprise Computing On and Off Premise Private/ Public Consolidate Server Consolidation Hypervisor

10 © F5 Networks, Inc. 10 Application partner tested and documented Cooperative support agreements Gartner: #1 in Advanced Platform ADC Market VMware Technology Innovator Partner of the Year Validated Designs FlexPod for VMware Validated Designs SQL Server SQL Server Exch 2010 Exch 2010 SAP View Specialized Partner Ecosystem Cooperative Support SQL Server SQL Server Exch 2010 Exch 2010 Share Point Share Point View Secure Multi-Tenancy F5 BIG-IP

11 © F5 Networks, Inc. 11 Where Does F5 Fit? Increase application performance Deploy more applications per FlexPod Ensure application availability Seamlessly scale FlexPod up and out Automate application scale up and out Within the Data Center BIG-IP Local Traffic Manager

12 © F5 Networks, Inc. 12 Increase application performance Deploy more applications per FlexPod Ensure application availability Seamlessly scale FlexPod up and out Automate application scale up and out Within the Data Center BIG-IP Local Traffic Manager Where Does F5 Fit? Ensure business continuity Secure and accelerate data replication Between Data Centers BIG-IP Global Traffic Manager + WAN Optimization Manager

13 © F5 Networks, Inc. 13 Ensure business continuity Secure and accelerate data replication Between Data Centers BIG-IP Global Traffic Manager + WAN Optimization Manager Where Does F5 Fit? Mobile Users Remote Office Unify application access Reduce AAA infrastructure costs Connecting Mobile Users BIG-IP Global Traffic Manager + Application Policy Manager

14 © F5 Networks, Inc. 14 Critical Apps Require an Advanced ADN Higher FlexPod scale up Seamless FlexPod scale out Scale Server Offload Application Resource Pooling Faster, more responsive applications Performance Comprehensive Load Balancing Seamless application scaling Responsive application environment Flexibility Application Resource Pooling vCenter integration

15 © F5 Networks, Inc. 15 Critical Apps Require an Advanced ADN Improved application availability Better replication performance Simplified application security, reduced access costs and overhead Security Unified Application Access Enhanced DR posture Business Continuity DC / App Health Monitoring WAN Optimization Live Application Failover Easy-to-deploy applications Extreme customizability Management iApp Templates iRules / iControl

16 © F5 Networks, Inc. 16 Increased workflow More revenue Scale up further within each FlexPod –Increase efficiency and customer value Greater Scale within a FlexPod Business workflow Revenue

17 © F5 Networks, Inc. 17 Challenge: Poor application performance reduces business workflow Solution: F5 BIG-IP reduces traffic volumes and minimizes bottlenecks and network latency Benefit: Accelerate application performance up to 300%, increase business workflow Greater Scale within a FlexPod Improving Application Performance BIG-IP Local Traffic Manager Load balancing Application switching QoS rate shaping TCP optimization Application Optimization FlexPodUsersApplications

18 © F5 Networks, Inc. 18 Challenge: CPU resources consumed by non-core functions Solution: Off-load non-essential functions to F5 BIG-IP Benefit: Greater VM density increases scale within FlexPod, more applications within same footprint Greater Scale within a FlexPod Increasing VM Density AFTER VM SSL Caching Compression TCP Opt. APP BEFORE SSL Caching Compression TCP Opt. VM

19 © F5 Networks, Inc. 19 Morning Mid-DayEvening Shift application resources to meet changing demand –Seamlessly scale application resource pool –Better respond to changing business conditions Dynamically Flex Your Infrastructure BIG-IP Local Traffic Manager

20 © F5 Networks, Inc. 20 Challenge: IT overhead with provisioning new applications Solution: Application resource pooling with F5 BIG-IP Benefit: Reduced IT overhead and seamless application scale out across multiple FlexPods Dynamically Flex Your Infrastructure Seamlessly Scale Applications Application Resources Users BIG-IP Local Traffic Manager Virtual application resource pool

21 © F5 Networks, Inc. 21 Challenge: Responding to spikes in application traffic Solution: Automate application provisioning with F5 BIG-IP LTM with VMware vCenter Benefit: Faster response to changing business conditions and reduced IT overhead Dynamically Flex Your Infrastructure Automate VM Provisioning FlexPod BIG-IP Local Traffic Manager 1 2 3 vCenter Server vCenter Application Demand

22 © F5 Networks, Inc. 22 Business Continuity Ensure that business applications are always on –Maintain application availability –Automate live application failover –Accelerate SnapMirror

23 © F5 Networks, Inc. 23 Challenge: Poor application health and downtime impacting business workflow Solution: Ensure global and local application availability with F5 BIG-IP Benefit: Maximize application uptime within and between multiple data centers Business Continuity Ensure Application Availability Users FlexPod Data Center 1 BIG-IP Global Traffic Manager Availability FlexPod Data Center 2 BIG-IP Local Traffic Manager BIG-IP Local Traffic Manager Availability

24 © F5 Networks, Inc. 24 Business Continuity Automate Live Application Failover 5 Transfer VM from vCenter A to B 6 Reclaim IP address 3 vMotion 2 Storage vMotion over iSessions 1 Sessions secure, accelerated tunnel Challenge: High IT overhead and business downtime during application failover Solution: Live automated application failover with F5 BIG-IP and VMware vCenter Benefit: Improved DR posture, reduced downtime, and lower IT overhead BIG-IP Global Traffic Manager vCenter A VMware ESX FlexPod BIG-IP Local Traffic Manager + WAN Optimization Manager BIG-IP Local Traffic Manager + WAN Optimization Manager vCenter A VMware ESX FlexPod Data Center 2Data Center 1 Users 4 User connection routing

25 © F5 Networks, Inc. 25 Challenge: Unpredictable network latency when replicating application data Solution: Optimize, compress, and deduplicate replication traffic with F5 BIG-IP WOM Benefit: Faster replication performance, lower bandwidth consumption, and higher QoS Business Continuity Accelerate SnapMirror Data Replication BIG-IP WAN Optimization Manager Data Center 1 FlexPod BIG-IP WAN Optimization Manager Data Center 2 FlexPod 01001010011100 11010101001010 10010010010010 01001110110110 01001010011100 11010101001010 10010010010010 01001110110110 Internet or WAN

26 © F5 Networks, Inc. 26 Consolidate, secure, and simplify application security –Unify application access –Secure SnapMirror data replication Application Security Mobile Users Data Center FlexPod Internet or WAN Remote Office Unencrypted (RDP) Encrypted (DTLS or SSL)

27 © F5 Networks, Inc. 27 Challenge:Managing multiple access points to application and network resources for local and mobile employees Solution: Consolidate access with F5 BIG-IP APM Benefit:Simplified management and reduced AAA capital and operating costs for virtual application environments Application Security Unified Application Access Clients Basic Authorization RSA Token User PK Certificate CAC/PIV/Smartcard Kerberos Forms-Based Authorization BIG-IP Local Traffic Manager + Access Policy Manager Directory Applications OAM v10g OAM v11g LDAP RADIUS OCSP CRLDP TACACS+ HTTP Basic HTTP Form HTTP Header NTLM v1 NTLM v2 Kerberos OAM v10g OAM v11g Cookie

28 © F5 Networks, Inc. 28 Challenge: Ensuring secure data replication over public networks Solution: Symmetric site-to-site secure connection and data encryption with F5 BIG-IP WOM Benefit: Reduced data security risk with data replication Application Security Secure Data Replication BIG-IP WAN Optimization Manager Data Center 2 FlexPod BIG-IP WAN Optimization Manager Data Center 1 FlexPod Internet or WAN iSessions

29 © F5 Networks, Inc. 29 Application Case Study VMware View <2000 users per connection server Load balance multiple connection servers to serve >70,000 concurrent users Load balance multiple clusters for >70,000 users in a single deployment Deployments >10,000 users require multiple separate cluster deployments Offload authentication to BIG-IP to dramatically increase simultaneous login capacity Limited simultaneous login capacity; cannot handle 8:00 A.M. boot storms Load balance users among multiple DCsView deployment limited to single DC Centralized authentication for all users DaaS providers: every client gets different authentication point FIPS-compliant, high-security, non-Windows device Windows-based View Security Gateways often not allowed in DMZ BIG-IP tunnels secure access to desktops for PCoIPRemote access: firewalls set to block port 4172 Automatically route users to optimal DC Mobile users manually choose location or get routed to sub-optimal DC BEFOREAFTER

30 © F5 Networks, Inc. 30 Provide more value to the customer: –Increased business workflow –More application capacity –Flexibility to respond –Application and business continuity –Reduced operating costs Greater storage share per FlexPod: –More applications require more storage Further reduce deployment times: –Slide into existing application environments Benefits to NetApp

31 © 2011 F5 Networks, Inc. All rights reserved. F5, F5 Networks, the F5 logo, BIG-IP, ARX, FirePass, iControl, iRules, TMOS, and VIPRION are registered trademarks of F5 Networks, Inc. in the U.S. and in certain other countries


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