2. Research Types Research Types Market Developement Ideas of Market Research Ideas of Market Research 100 500 100 200 300 200 300 500 100 200 500

3. 100 What is an important message in market research? a)Costumer is king! b)Costumer doesn’t matter! Ideas of Market Research Ideas of Market Research Solution

4. 100 What is an important message in market research? a)Costumer is king! b)Costumer doesn’t matter! Ideas of Market Research Ideas of Market Research Go on with the quiz…

5. 100 Market research is the process of finding out about the needs of (a) ____________ and the activities of (b) ____________. Where would you fill in the words competitor and consumer? Ideas of Market Research Ideas of Market Research Solution

6. 100 consumers competitors Market research is the process of finding out about the needs of consumers and the activities of competitors. Ideas of Market Research Ideas of Market Research Go on with the quiz…

7. 200 Ideas of Market Research Ideas of Market Research Why are we doing market research? a)We have too much money and don‘t know a better way to spend it b)We have to find out a way to improve our supply chain management c)We want to find out the market position of our product Solution

8. 200 Ideas of Market Research Ideas of Market Research Why are we doing market research? a)We have too much money and don‘t know a better way to spend it b)We have to find out a way to improve our supply chain management c)We want to find out the market position of our product Go on with the quiz…

9. 200 Ideas of Market Research Ideas of Market Research What is not important for market research? a)Objectivity b)Exactness c)Significance d)The three points are all important Solution

10. 200 Ideas of Market Research Ideas of Market Research What is not important for market research? a)Objectivity b)Exactness c)Significance d)The three points are all important Go on with the quiz…

11. 300 Ideas of Market Research Ideas of Market Research Why should we analyse the consumer‘s needs or preferences? The consumer will like our product. We don‘t need market research. Why is it risky to have such an opinion? Solution

12. 300 Ideas of Market Research Ideas of Market Research Go on with the quiz…

13. 100 Name three methods of primary research! Research Types Research Types Solution

14. 100 Name three methods of primary research! Research Types Research Types Go on with the quiz… Which product will she take? Interview Panel Experiment

15. 100 Name three sources of secondary research! Research Types Research Types Solution

16. 100 Name three sources of secondary research! Research Types Research Types statistics reports data from business consultancies Go on with the quiz…

17. 200 Research Types Research Types What do we want to find out? Making a research plan Data collection ? Integrating results in marketing plan The research process: What has to be in the ?-field? a)Developing a new product b)Data analysis c)Making new interviews Solution

18. 200 Research Types Research Types What do we want to find out? Making a research plan Data collection Data analysis Integrating results in marketing plan The research process: What has to be in the ?-field? a)Developing a new product b)Data analysis c)Making new interviews Go on with the quiz…

19. What is the difference between primary and secondary research? Solution 200 Research Types Research Types

20. Go on with the quiz… 200 Research Types Research Types

21. 300 What is the difference between qualitative and quantitative research? Research Types Research Types Solution

22. 300 What is the difference between qualitative and quantitative research? Qualitative research = Conversation with consumers. What do they like / think / feel about the product? Quantitative research = A study with a large number of people by using e.g. questionnaires. It is further statistical analysis. Research Types Research Types Go on with the quiz…

23. 100 What can you analyse in the market? a)The number of brands which are in the market b)The market share of the brands c)Trends d)The marketing budget of your competitors Market Developement Market Developement Solution

24. 100 What can you analyse in the market? a)The number of brands which are in the market b)The market share of the brands c)Trends d)The marketing budget of your competitors Go on with the quiz… Market Developement Market Developement

25. 100 Market Developement Market Developement Time Sales IntroductionMaturityDecline Solution

26. 100 Market Developement Market Developement Time Sales IntroductionMaturityDecline Go on with the quiz…

27. What might be the advantage if you observe the market continuously? a)You have an early detection of trends b)You don‘t have to develope innovations c)You can avoid wrong decisions in your company policy Solution 200 Market Developement Market Developement

28. What might be the advantage if you observe the market continuously? a)You have an early detection of trends b)You don‘t have to develope innovations c)You can avoid wrong decisions in your company policy 200 Market Developement Market Developement Go on with the quiz…

29. 200 Why is it important to observe your competitor? Solution Market Developement

30. 200 Go on with the quiz… Market Developement

31. 300 Market Developement Market Developement What‘s the name of the last field? Question mark Rising star Poor dog Market growth Relative market share Solution

32. 300 Market Developement Market Developement What‘s the name of the last field? Question mark Rising star Poor dog Go on with the quiz… Market growth Relative market share

33. 500 This chocolate is too sweet. I wouldn‘t give it to my children. And it is too big. I prefer giving my children smaller pieces of chocolate. How would you react on this? The other groups have to decide if the answer was good! You made a survey. 72 out of 100 women said this: Go on with the quiz…

34. 500 We did our last market research in 2009. We don‘t need new research. Is he right? What would you suggest to your boss? The other groups have to decide if the answer was good! Go on with the quiz…

35. You prefer our product, don‘t you? Why is it not clever to ask the question in that way? The other groups have to decide if the answer was good! 500 Go on with the quiz…

36. You want to find out how consumer like your chocolate. You found these people for a panel: What do you have to consider while analysing the results of your panel? The other groups have to decide if the answer was good! Go on with the quiz… 500

37. Go on with the quiz… 500 After analysing the market structure you get this chart. What do you think about our brand? Competitor A Competitor B others Market shares: The other groups have to decide if the answer was good!