Presentation on theme: "Theory on Market Research For Lesson 2. Market Research Is finding out what your customers want from a businesses new product or service. They do."— Presentation transcript:
Market Research Is finding out what your customers want from a businesses new product or service. They do this to make sure that they are successful and do not fail.
Types of Market Research There are two types of Market Research: Primary Research Secondary Research
Primary Research Also known as Field Research Information that is newly created and has a specific purpose Collecting the research first hand: Questionnaires Surveys Focus Groups Interview Panels
Secondary Research Also known as Desk Research Uses data that has already been collected Books Internet Journals Government statistics
Types of data from research Qualitative DataQuantitative Data Based on peoples opinions Difficult for interviewer to record Takes longer and interviewee may not want to spend time giving detailed answers Can be analysed statistically Saves time and money Interviewee happier asking shorter questions or just ticking a box
Video Watch this video: http://www.bbc.co.uk/learningzone/clips/a-short-introduction-to- market-research/10957.html http://www.bbc.co.uk/learningzone/clips/a-short-introduction-to- market-research/10957.html
Take the logo quiz http://www.businessstudiesonline.co.uk/GcseBusiness/Activities/Module3/WhatIsMarketing/PrimaryResearchDragDrop/frame.htm