1. Ch. 9 Product Development ( 商品企劃 ) and Design the creation and making of a product

2. General steps (1) 1. Inspiration 靈感 sources are reviewed. Market research is conducted 2. Trend forecasts 流行預測 are discussed 3. Fabrics and trims 布料與配料 are research and selected 4. Concepts are developed 主題, storyboards are created, and designs are sketched 設計圖畫好 5. Merchandising meeting are held 6. Specifications 細部解說 are written

3. General steps (2) 1. Sourcing 資源尋求 is completed 2. Pattern 樣板 and first sample are produced 3. Samples are fitted 試穿, edited 校定, and review 4. Production 大量生產 fabric and trim are ordered 訂購 5. Production goods are manufactured 製造 6. Goods are packed and shipped 包裝 運送 to retailer 7. Merchandise is received by retailer 零售商

4. The director 主任 of product development Responsible for the strategic planning of the division, specifying exactly what it is the company will make and market, as well as when. Key product segmentation 區隔 decision An image of the brand 品牌形象, the way best attract the target customer Examine the competition 競爭對手 with similar product at the same price point

5. The merchandiser Collaborates 合作 with the director in deciding what to produce and then organizes and manages 組織管 理 the entire product development Constructing the Merchandising Calendar 日期, the product development team’s schedule 行程表. The line 產品線 plan shows the number of styles in the line, the number and general types of fabrics and yarns to be used, the colors per styles, and the approximate preferred costs 花費.

6. Sourcing 資源 staff 職員 Of a product development team is responsible for finding 找到 the best possible fabrics, findings, trims, and manufacturers to make the designer’s lines a reality 真實，實 現.

7. The product development designer Is the creator 創作者 of the merchandise lines for the retailer 零售商. They go through the design process 設計過程 with each new season. Design process refers to the conception of a style to include its inspiration or theme 主題, color palette 顏色, fabric selection, form 構成, and fit 合 身.

8. Retail trend forecaster 零售商的流行預測者 They create formal reports 正式的報告 that summarize important fashion trends with seasonal themes 主題.

9. The colorist and textile technical designer Chooses the color combinations 色彩的結合 that will be used in creating the product line. The textile technical designer using this color direction, creates new fabric designs 新的布 花設計 or modifies existing textile goods by altering patterns or prints that have been successful on the retail floor to turn them into fresh, new products.

10. The Pattern maker 打樣師 Uses draping or flat pattern methods to develop a pattern that uses these textile options and implements 實現表現 the designer's vision Specification lists, commonly referred to as Spec sheets, typically provide 提供細節 detailed measurements and construction guidelines.

11. Quality control manager 品管 Responsible for the final inspection 最終的檢 驗 of garments from the manufacturer, checking fabric, fit, and construction for quality and adherence 嚴守 to product specification guidelines.