1. Persuasive Techniques

2. Ad 1 Content- Achieve what target cares about Rhetoric- Ethos (Green), Pathos (Dreams), Logos (Pepsi will help achieve) Color- Blue (Strength) Green (Health/Environment)

3. Ad 2 Content- Hope and Peace can come from the bottle Rhetoric- Ethos (Recycling program), Pathos (Utopia), Logos (Recycle to achieve Utopia) Color- Red (Excitement) Green (Health/Environment)

4. Persuasive Techniques High Status (Excellence) Heart Strings (Pepsi helps others) Transfer (I can help Pepsi help others)

5. Persuasive Techniques Plain Folks (Farm Life) Ideal Life (Utopian farm) Heart Strings (Coke recycles)

6. Target Audience Coke is looking for Youth 14-25 who are interested in a better world and a return to simpler life. This target would be interested in making the world better and will be willing to take action in recycling to make it so. This is shown by: Utopia out of bottle Recycling Symbol “Bottle of Hope” Pepsi is targeting Young Adults who believe they can change their communities and have great ideas but no means to accomplish them. They will be willing to take action in running a program to ensure their communities are better. This is shown by: Model/goal Connecting with “You” Text explaining RefreshProject