1. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. SYMBOLS OF CULTURE

2. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Gestures Conveying Messages without Words Gestures’ Meanings Differ Among Cultures Can Lead to Misunderstandings Is it really true that there are no universal gestures?

3. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved.

4. Although most gestures are learned, and therefore vary from culture to culture, some gestures that represent fundamental emotions such as sadness, anger, and fear appear to be inborn. This crying child whom I photographed in India differs little from a crying child in China—or the United States or anywhere else on the globe. In a few years, however, this child will demonstrate a variety of gestures highly specific to his Hindu culture.

5. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Language The primary way in which people communicate with one another is through language—symbols that can be combined in infinite numbers of ways for the purpose of communicating abstract thought. Allows Cumulative Human Experience Provides Social or Shared Past Provides Social or Shared Future Allows Shared Perspective Allows Complex, Shared, Goal-Directed Behavior

6. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Mural on Calle Ocho in Miami This mural represents the language controversy in Miami regarding whether immigrants should be required to speak English or the community should support Spanish as a local language.

7. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Language and Perception: The Sapir- Whorf Hypothesis According to the Sapir-Whorf Hypothesis, objects and events do not force themselves onto our consciousness. Language determines our consciousness, and hence our perception of objects and events.events Language Has Embedded Within It Ways of Looking at the World Sapir-Whorf Reverses Common Sense

8. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Values, Norms, and Sanctions Values − What is Desirable in Life Norms − Expectations or Rules for Behavior Norms Sanctions − Reaction to Following or Breaking Norms These can be positive (approval for following) or negative (disapproval for breaking) a norm. Moral Holidays and Places

9. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. The ethnic terms we choose—or which are given to us—are major self-identifiers. They indicate both membership in some particular group and a separation from other groups.

10. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Folkways, Mores, and Taboos Folkways − Norms not Strictly Enforced We expect people to follow folkways but we are likely to shrug our shoulders and not make a big deal about it if they don’t. Mores − our core values. One group’s folkways may be another group’s mores. Taboos: Taboos are norms so strongly ingrained in our culture that even the thought of violation causes revulsion.

11. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Folkway, More, or Taboo?

12. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Subcultures Subculture − A World Within the Dominant Culture Groups of people in a small corner in life (such as an occupation) tend to develop specialized ways to communicate with one another. U.S. society contains thousands of subcultures, some based on a broad way of life, others that are quite narrowly defined.

13. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Each subculture provides its members with values and distinctive ways of viewing the world. What values and perceptions do you think are common among body builders?

14. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Membership in this subculture is not easily awarded. Not only must high-steel ironworkers prove that they are able to work at great heights but also that they fit into the group socially. Newcomers are tested by members of the group, and they must demonstrate that they can take joking without offense.

15. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Specialized values and interests are two of the characteristics that mark subcultures. What values and interests distinguish the modeling subculture?

16. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. The subculture that centers around tattooing previously existed on the fringes of society, with seamen and circus folk its main participants. It now has entered mainstream society, but not to this extreme.

17. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. With their specialized language and activities, surfers are highly recognized as members of a subculture. This surfer is “in the tube.”

18. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. The truck driver subculture, centering on their occupational activities and interests, is also broken into smaller subcultures that reflect their experiences of race–ethnicity.

19. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Why would anyone decorate herself like this? Among the many reasons, one is to show solidarity (appreciation, shared interest) with the subculture that centers on comic book characters.

20. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Even subcultures can have subcultures. The rodeo subculture is a subculture of “western” subculture. The values that unite its members are reflected in their speech, clothing, and specialized activities, such as the one shown here.

21. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Countercultures Countercultures − Groups With Norms and Values at Odds With the Dominant Culture Although the values and norms of subcultures mostly blend in with mainstream society, countercultures are groups whose values and norms place it at odds with the dominant culture.

22. © 2014, 2012, 2010 by Pearson Education, Inc. All rights reserved. Why are members of the Hells Angels part of a counterculture and not a subculture?