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Video #1 What is Google AdSense and how can you make money with it?

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Presentation on theme: "Video #1 What is Google AdSense and how can you make money with it?"— Presentation transcript:

1 Video #1 What is Google AdSense and how can you make money with it?

2 Video #1: What is Google AdSense and how can you make money with it? What is it? AdSense is a system used by Google to publicize its clients’ advertisements on your website or blog. These ads are administered and sorted by Google to display useful ads to its users. In 1998, a private company located in Los Angeles developed a search algorithm, based on the meaning of words and their synonyms. Rapidly, AdSense came to represent a large percentage of the total revenue of Google.

3 Video #1: What is Google AdSense and how can you make money with it? Google AdSense offers varied services to customers: AdSense for Content. AdSense for Search. AdSense for Video.

4 Video #1: What is Google AdSense and how can you make money with it? How do you make money with it? Google AdSense is based on the CPC or Cost Per Click method that allows publishers the ability to place advertisements on their websites. These ads are loaded on websites in HTML and automatically pop up, based on the content of the site or what the user typed. The customers pay Google to advertise their publications.

5 Video #1: What is Google AdSense and how can you make money with it? Why do you want to make money with it? Google AdSense allows you to profit online in a simple way, using your website, video website or your own blog. The chances of success with this method are very high. It will provide greater benefits for you and a better experience for your users.

6 Video #1: What is Google AdSense and how can you make money with it? Shocking Facts

7 Video #1: What is Google AdSense and how can you make money with it? In 2015, Google’s global net ad revenue was $51.81 billion. The reported percentage of Google mobile search ad revenue that comes from apple devices is 75%. The click-through-rate for a mobile search ad on Google in the first position is 27%. The click-through-rate for a desktop search ad on Google in the first position is 19.3%. Google’s share of the global mobile digital advertisement market is 40.5%. Google’s share of US paid search ad clicks is 79%.

8 Video #1: What is Google AdSense and how can you make money with it? In 2015, the net search ad revenue for Google was $44.46 billion. Google’s share of the US mobile search ad clicks market is 43%. The average lift in consumer top-of-mind awareness of a brand that has an ad appear in Google search is 6.6%. In 2015, Google received 4 billion pieces of feedback from ad viewers. 70% of mobile searchers call a business directly from Google ad results. 33% of Google ad clicks come from mobile devices. 27.7% is the average click-through-rate of the first listing in Google’s mobile searches.

9 Video #1: What is Google AdSense and how can you make money with it? Google AdSense is the most reliable advertising platform on the Internet today and can generate the most revenue for publishers (compared to other similar PPC systems). There are more than 2 million publishers in Google’s AdSense program. AdSense publishers made about $7 Billion from this ad program. The best-performing ad size is the large rectangle, 336x280. Publishers receive 68% of the revenue and Google 32%. For example, if an advertiser pays $1 for a click, then 68 cents will go to the publisher and 32 cents will go to Google.


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