1. Comprehensive Operational Analysis (COA) Collier Area Transit February 8, 2012 Report Findings and Recommendation s

2. Overview Study Purpose Study Process Major Findings and Recommendations Document Updates CAT Comprehensive Operational Analysis

3. Study Purpose CAT Comprehensive Operational Analysis Evaluate Existing Services Identify Strengths and Deficiencies Short Term (5-Year) Recommendations Focus: Improving System Performance

4. Study Process CAT Comprehensive Operational Analysis Stakeholder Interviews and Field Review Ride Check and Survey Data and Analysis Data Analysis/Findings Identify Top Origins and Destinations Temporal Analysis Route Performance Evaluation Develop Performance Measures

5. Major Origins and Destinations – Bus Stop Locations CAT Comprehensive Operational Analysis Stop ID Street NameNearest Cross Street Total Boardings Total Alightings Total Activity 1ESPINAL BLVD 7614401,201 235COLLIER BLVDEAGLE CREEK DR 11963182 50FLEISCHMANN BLVDGOODLETTE-FRANK RD N 4788135 66IMMOKALEE RDCREEKSIDE TR 5966125 163FLEISCHMANN BLVDGOODLETTE-FRANK RD N 6552117 161RADIO RDCAT OPS CENTER 452166 321FARM WORKER WAYALEXANDER CIR 422264 139TAMIAMI TR EESPINAL BLVD 134356 119AIRPORT PULLING RD STAMIAMI TR E 049 174RADIO RDSAN MARCOS BLVD 163349

6. Major Origins and Destinations – Top 10 Boarding Locations CAT Comprehensive Operational Analysis Top 20 Boarding Locations

7. Major Origins and Destinations – Top 10 Boarding Locations CAT Comprehensive Operational Analysis Top 20 Alighting Locations

8. Major Origins and Destinations – Top 10 Boarding Locations CAT Comprehensive Operational Analysis Top 20 Overall Bus Stops

9. Temporal Analysis – Ridership by Month CAT Comprehensive Operational Analysis

10. Temporal Analysis – Ridership by Time of Day CAT Comprehensive Operational Analysis

11. Route Performance Rankings CAT Comprehensive Operational Analysis RankingRouteRidership 12 - Orange 191,523 23 - Purple 227,560 31 - Red 238,507 49 - Brown 77,823 54 - Green 126,035 65 - Blue 86,471 78 - Pink 96,390 87 – Light Blue 47,919 910 – Lime Green 27,429 106 - Yellow 35,045

12. Key Findings Overall System Performance - GoodTop 5 Routes- 75% of RidershipHigh Transit DependencyFrequencies and On Time PerformanceRoute Connectivity and Transfer PointsNeed to Clarify Route Names/Numbers CAT Comprehensive Operational Analysis

13. Recommendations Assumes No Increases in Funding Over Five Years System and Route Recommendations 1.Priority to Improve Service Frequencies 2.Change Route Names 3.Potential Route Changes: 4, 5,6, 7 and 10 Marketing and Monitoring Services Implement Performance Measures CAT Comprehensive Operational Analysis

14. Service Frequency - Priority 1 CAT Comprehensive Operational Analysis 60 to 30 Minute Headways Routes 2A,2B Longer Term Recommendations Estimated Annual Costs: 90 to 60 Min - $165,000/route 60 to 30 Min- $328,000/route Vehicle Costs Not Included 90 to 60 Minute Headways Routes 1B, 1C, 3A, 3B, 4A, 6, 8A, 8B, 9, 10

15. Route Names/Service Tiers Local Service (Route 1 – 99) Rapid Transit Service (R-500 series) Express Service (100 series) Flexible Service (200 series) CAT Comprehensive Operational Analysis

16. Route Changes – Route 4 (Green)

17. Route Changes Route 5 (Blue)

18. Route Changes Route 6 (Yellow)

19. Route Changes – Route 7 – Light Blue CAT Comprehensive Operational Analysis Monitor Low Performance Policy and Marketing Efforts – Land use and parking requirements – Employer Marketing Plan Viable candidate for Call-A- Ride service

20. Route Changes Route 10 (Lime Green)

21. Marketing Considerations CAT Comprehensive Operational Analysis Develop Marketing Plan – Design New Schedules – Market Route Changes Hire Internal Staff or Consultant Service for Public Outreach and Marketing

22. Marketing Considerations CAT Comprehensive Operational Analysis Longer Term Budget for Marketing Typical Transit Agency Budgets Include between 0.75 and 3.0 % of total budget on marketing promotions. Source: American Public Transit Association (APTA)

23. Performance Measures CAT Comprehensive Operational Analysis Service Coverage Frequency and Span Stop Accessibility On Time Performance Customer Satisfaction Passenger Major Retail Centers Hospitals Hotels Libraries Colleges/Universities Community Vehicle Reliability Ridership System Productivity Cost Efficiency and Effectiveness Agency

24. Monitoring Performance Establish Transit Advisory Group – Ensures Transparency/Accountability – Fosters Interagency Coordination – Provides Annual Performance Review Structure Continue ITS Implementation – Ensures a Regular Monitoring Mechanism – Enhances Service Adaptability – Increases Cost Effectiveness/Efficiency CAT Comprehensive Operational Analysis

25. Project Schedule CAT Comprehensive Operational Analysis Stakeholder Interviews and Data Collection Analysis and Draft Recommendations of Findings MPO Presentations and Public Comment Period Collier COA Approval MPO/BCC

26. Comments and Updates Public Comment Period Complete MPO Comments December 2012 – Bus Capacity – System Connectivity – Service to Outlying Areas Document Updates – Errata Sheet Provided CAT Comprehensive Operational Analysis

27. Comments: Bus Capacity Bus Designed for Peak Hours Commuters = Over 65% of trips Over half use system 5-6 days/week Non-traditional commute times Increasing bus frequency provides the greatest way to enhance ridership ITS Improvements – Monitoring Targeted Surveys next major TDP Update Average System Capacity = 60% Feasibility of transferring/selling any portion of the fleet Differing Bus Life Cycle Costs Would not provide the system with room for growth ITS improvements will help monitor Smaller Buses – Feasibility and Cost- Benefit Analysis Would be Needed CAT Comprehensive Operational Analysis

28. Comments: System Connectivity CAT Comprehensive Operational Analysis Transfers available at ANY location where 2 routes intersect Major Transfer Points and Hubs: Collier Government Center Radio Road Ops Center Creekside Transfer Center Wal-Mart (U.S. 41/Collier) Sweet Bay Plaza (Goodlette- Frank) Coastland Center Mall Collier County Health Department (Immokalee)

29. Comments: Service to Outlying Areas Cost constraints do not allow for increasing services to outlying areas, including Ave Maria and Everglades City Flexible service included in future considerations Annual operating cost would be based on $75/Revenue Hour CAT staff will continue to work with municipalities on opportunities #1 CAT Priority = Improve Service Frequencies on Existing Routes CAT Comprehensive Operational Analysis

30. QUESTIONS? Contact Information: Jenifer Palmer, AICP Michael Townes Email: palmerjs@cdmsmith.com townesms@cdmsmith.com Phone: (407) 618-1908