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BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response.

Published byAlvin Hardy Modified over 8 years ago

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Presentation on theme: "BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response."— Presentation transcript:

1 BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response

2 TARGETS Youth Adult Smoker Public Opinion Minorities

3 EVALUATION TOOLS Consumption (tax data) Adult Tobacco Survey (T) Adult Risk Factor Survey (T) Youth Drug Survey (S) Youth Risk Factor Survey (S) MIS Vital Statistics

4 WEB SITES WWW.STATE.MA.US/DPH/MTCP/ WWW.TRYTOSTOP.ORG (CESSATION) WWW.GETOUTRAGED.COM (PUBLIC OPINION) WWW.FRESHAIR.NET (YOUTH)

5 YOUTH Mass Media Sales to Minors School Education Youth Empowerment Programs WWW.FRESHAIR.NET

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8 PUBLIC OPINION Mass Media Local Clean Air Laws Industry Accountability Litigation/Legislation WWW.GETOUTRAGED.COM

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13 LEGISLATION Dedicated Excise Tax 1992 Medicaid Suit 1994 Ingredient Disclosure 1996 Excise Tax $.25 1996 Excise Tax $.50 (P) Fire Safe Cigarettes (P)

14 LITIGATION Medicaid Recoupment 1996 Ingredient Disclosure 1996 Cigar Warnings 1998 Advertising Restrictions 1998

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16 TREATMENT Mass Media Training/Certification Eighty Treatment Programs WWW.TRYTOSTOP.ORG 1-800-TRYTOSTOP Partnership with Health Plans

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19 MEDIA STRATEGIES Real People Health Consequences Negative/Emotive Family Context

20 Packs of Cigarettes Purchased Annually, Per Adult (US, MA & CA) *1998 and 1999 US and CA data based on FY

21 “REDUCED HARM” PRODUCTS PremierRJR1988 EclipseRJR1996 AccordPM1998 AdvanceSTAR2000 AIRSJTI2000 OmniLIG2001 SCORLIG2001 SNUFFUST/ST

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