1. Painting communication Koen van der Gun, Matthijs Weggemans, Rick Arendsen, Malini Klapper Marl, 26 February 2016

2. “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” (Albert Einstein)

3. Wicked problem Conflict of interest

4. Wicked problem Power relations First come, first served Bestandschutz No strict laws

5. Wicked problem Power relations Inhabitants?

6. Problem statement Lack of short term safety. Not through institutions What is our goal?

7. Goal Safety through communication Acceleration is needed Residents need to move out of risk area

8. Method Acceleration through communication

9. Method Awareness through communication

10. Actions Drawing the boundaries of the risk zone

11. Actions Drawing the boundaries of the risk zone

12. Actions

13. Website/app

14. Actions Active actions

15. Business model Value proposition Safety Awareness Conscious living Acceleration of movement

16. Business model Scalability

17. Business model Low investment, high returns

18. preconditions Affordable safe housing Sufficient new housing Co-creation with moving residents

19. Summary

20. Conclusions How do we make the Ruhr region the safest urban region of Europe! And we do it the fastest and cheapest.