1. Danilo Pesenti Barili Lavinia Bobonete Tomas Rezbarik Ana Orec BEST Porto Summer Course 2010

2. Ryanair Model : causes  Ryanair increases density of the traffic  Rapid growth of the number of passengers  Small cities become more valuable in traffic  Mass flights  Short-length trips  Placing touristic points on map  Instant last minute decisions

3. First it was… Choose destination Buy accommodation Buy Flight Then… Buy Flight Buy accommodation

4. Ryanair Future (1) I. INNOVATIVE IDEAS  Family tickets.Group tickets. Example: One luggage for free  Charging for puking pockets  Improving the website, calendar  Making summer fares according to the education system  Reducing the waiting time between flights

5. Ryanair Future (2)  Reducing the number of toilettes (from 3 to 1) → more space for seats  Ryanair pass (≈ InterRail)  Customer number

6. Ryanair Future (3) II. ALTERNATIVE STRATEGIES  Become stake – holder : ○ Renting a car ○ Bus transfers ○ Duty free shop in the airport or plane ○ Online shopping

7. Public image & costumer care  Price list on the website, at the beginning of the page  → Image of honesty  Booking demo video  Airport behavior guide  Free call for customers  Bonus-miles program

8. SWOT Analysis : RyanAtlantic STRENGTHS  no competitors  good fare  2 classes (60% economy class)  American costumers WEAKNESSES  expensive  undiscovered field  efforts OPPORTUNITIES  more incomes from board sales  shocking advertisement  increasing transatlantic travelling  low - cost flight expansion THREATS  unexpected occasions (WEC)  risk

9. Examples of revolutions through disruptive business models  Telecommunications ○ Mobile operators  Food ○ Traditional food – McDonalds  Eye wear ○ Lenses ○ Glasses