1. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Event Overview –Public art exhibit scheduled for September 2006, to celebrate the 50th anniversary –A legacy project that will create public art for Southlake –The lifecycle of the project includes: Find artists and sponsors Purchase and decorate statues Outdoor public exhibition throughout the city Maps, brochures, publicity & merchandise Auction of statues with proceeds funding: (50%) Southlake public art & arts education (50%) Southlake charities

2. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Mission –Provide a fun, family oriented, public art event to celebrate the 50th anniversary of Southlake –Provide an opportunity for businesses, artists, schools, families and visitors to interact –Provide another cultural attraction for visitors to Southlake –Showcase the creative talent of our city and our local artists - young, old, professional and amateur –Raise money to provide public art in Southlake and for Arts Education in Southlake Schools

3. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Background Information –Follows the Painted Ponies of New Mexico concept –Life-size longhorn and longhorn calf statues are sponsored and given to local artists and young artists in Southlake schools to transfer into works of art –Longhorns placed on public exhibit in parks and vendor locations for approximately 1 year –Longhorns auctioned at Gala Benefits held by Southlake charities –Proceeds from: Longhorns (50% to charities and 50% to fund public art) Calves (50% to charities and 50% to fund arts education in Southlake Schools)

4. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Behind the Basics –Statues that sponsors cannot host will be placed in city parks to draw attention to Southlake parks –Maps and tours will increase knowledge of our city and showcase parks –Events and merchandising opportunities abound; coffee table book produced in conjunction with Southlake 50 th Committee –Partnering with local Charitable organizations that hold Gala Benefits to auction statues at their event should provide a win-win situation. –Artists, sponsors and interested “to be” owners will be attracted to the event AND the city will not have to organize or plan it

5. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Why the Longhorn? –Texas is the only state that maintains a herd of wild longhorns in our state parks. –Texas history cannot be told without the longhorn. The Longhorn carved a path in Texas legend. This remarkable animal with sweeping horns established our cattle industry and gave rise to the American cowboy. –Longhorns originated from wild Spanish stock and escaped cows from early settlers. They thrived in the wild and Texas became their original home. –No other animal embodied our history or blessed the future more. From cattle drives and vaqueros to the cowboys known today, the passion, tradition & myth of the Longhorn is celebrated around the world. –There is an urban legend in Southlake that a prior mayor commissioned a miniature bronze statue of a longhorn with the city logo as a brand to give to visiting dignitaries. We were unable to verify this, but the story has been told and retold many times.

6. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Great Ideas and Possibilities –Top artist submissions framed and made into works of art that can be auctioned off, or reserved as heritage pieces by the city to commemorate the event. –Longhorns and calves branded with the Southlake 50 th commemorative logo. –Up to two printings of a coffee table book: Will include information from the heritage & education committee to commemorate the 50 th. First printing, in 2006, will include longhorns, calves, artists, sponsors, and heritage information. Second printing, in 2007, we will add the results of the event. –A longhorn to commemorate the event could be chosen or reserved by the city. A special plaque to credit all participants, committees, sponsors, artists, and Council. –A longhorn could be gifted to our sister city. –And many more...

7. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Track Record –Other public art campaigns of this type have raised from $18,000 to over 1 million dollars and the legacy of the public art event has lived on in annual events, merchandise and marketing opportunities. –Campaigns have taken from 7 months to 2 ½ years. –As a general rule, the longer the public exhibition, the more money the statues get at auction. –No record has been found of a longhorn steer being used in any of the projects reviewed.

8. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit ArtistsEligibility: –Any Southlake resident, student of a school in Southlake, member of the Southlake Chamber of Commerce, employee that works in Southlake or person that is a member of a Professional Association in Southlake.

9. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Artists Key Points: –Project does not allow for any direct advertising of a product, company’s name, libel, slander, or social disrespect. However, subject to the Review Committee’s approval, an artist‘s design that creatively produces a subtle and clever message associating the artwork with themes, products or missions will be considered. –Artists are reminded that this is a public display and all proposals must be appropriate for all audiences. –The importance of presenting as much of the creative depth of Southlake artists possible is emphasized. –The Review Committee reserves the right to reject artists’ submission as well as suggest changes to proposed designs. All designs are subject to the Review Committee’s discretion.

10. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit SponsorsEligibility: –Any business or organization located in Southlake, member of the Southlake Chamber of Commerce, resident of Southlake, business with employees that live in Southlake or major corporate sponsor with an interest in Southlake. –A limited number of sponsors located at key locations outside the city will be allowed to exhibit their longhorn at their location. These locations will be approved based on their ability to draw tourism directly into the city. These sponsors must agree to place maps and event brochures near their longhorns. Example locations include the Marriott Solana and the Gaylord Texan.

11. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Sponsors Key Points: –No direct advertising on their sponsored statues –Able to suggest a theme associated with their product or message –Allowed to use the Southlake 50 th logo and pictures of their sponsored longhorn and/or calf in their advertising –Will be identified on the Southlake 50 th website with links to their business –Both sponsors and artists will be identified on the statue plaque and wherever their longhorn image is printed

12. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Sponsorships –Sponsors are used to fund the project. Sponsor funds pay for the statue, fee to the artist, marketing, up front merchandising and events for the project. –Multiple levels of sponsorship include: Show Calf = $1,800 Show Longhorn = $3,700 Trail Drive Sponsor = $5,500 Event Sponsor = TBD (sponsorship of an event, advertising or other 50 th expense) –A sponsor may reserve a Longhorn (purchase it for permanent ownership) by paying an additional $2,000 for a Longhorn and $1,000 for a calf.

13. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Contracts –Contracts are a key element of the project and will be written to include the artist, sponsor, and merchant. –Contracts will set forward performance expectations and deal with the unexpected upfront. –Contracts will also set forth the role of the Public Art Advisory Commission (Review Committee) as having final authority and decision making capability to select artists and accept final art for the project.

14. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Exhibit Locations –Cannot pose a safety risk to the public –Must have availability for parking, access to pedestrian areas, pathways and available area of approximately 100 square feet for display –May not disturb existing landscape, trees or grading unless approved by the Landscape Administrator –Must be set back off FM 1709 and Hwy 114 at least 50 feet –Must not block any sight triangles, turn-lanes, fire lanes, exits and/or entrances –May not be in the middle of a parking space in a parking lot

15. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Example Exhibit Locations TOWN SQUARE

16. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Example Exhibit Locations BICENTENNIAL PARK

17. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Example Exhibit Locations GATEWAY PLAZA

18. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Example Exhibit Location – COSTCO

19. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Financial Considerations –Project kick-off requires $6,250. This amount has been approved for expenditure by the Southlake 50th committee from the 50 th budget. –The $6,250 is reimbursed if the project meets target minimum for sponsorships (16) –If not met, the $6,250 is not recoverable –Once the target minimum is met, the longhorns pay for themselves via sponsorship fees –Project maximum is 50 longhorns and 50 calves –If maximum is met, the total expenditures are estimated at $238,855 (these expenditures will be completely recovered via sponsorship fees)

20. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Budget Estimate

21. Integrity Innovation Accountability Commitment to Excellence Teamwork Values City Endorsement of the Southlake Stampede Public Art Exhibit Timeline

22. Integrity Innovation Accountability Commitment to Excellence Teamwork Values Available for questions and seek City Council direction