1. Dr. David Snow, Director of Kentucky Innovation Center Office - Pikeville Director of Business Competitions Associate Professor of Business Justin Prater, Assistant Director of Kentucky Innovation Center Office - Pikeville High School Lean Launchpad Entrepreneurship Training

2. Training Sequence What is Entrepreneurship What is a Business Model What is Lean Launchpad How Will This Work What Tools are Provided

3. Entrepreneur Individuals who pursue opportunities without regard to resources they currently control

4. How Problem Solution Resources Money

5. Why Fun Skill Career Independence

7. Young Entrepreneurs Maddie BradshawRobert Nay Branham sisters Charity Mullins

8. Innovation Innovation = Invention X Commercialization

9. Innovation Innovation = Invention X Commercialization http://www.ibridgenetwork.org/

10. Startup Company

11. Type A Are centered around providing customers with an existing product not available in their market. Type B Involve new ideas, involve new technology, centered around providing customers with a new product. Type C Are centered around providing customers with an improved product. Types of Startup Ideas

12. Understanding the Relationships Product Business Model Business Plan

13. Activities Idea Generation Team Selection Business Model Model Presentation

14. Business Model

15. Business Model Canvas https://canvanizer.com/new/business-model-canvas http://youtu.be/ztINN-Z_oRk

16. Customer Development Process The Search The Execution

17. Iterations

18. Customer Discovery Process

19. Research Primary (Interviews) Customers End Users Economic Buyers Suppliers Relationships Interest Ability Cost Industry Experts Opinions Advisory Support

20. Research Secondary (Databases, Internet, Trade Publications) Market Size Stage Growth Rate Trends TAM SAM Target Market Competition Direct Indirect

21. Problem: Customer: Opportunity: Solution: Value Proposition: Market: Team: Scalability: Proof of Concept : Volleyball Teams want to be Better University Teams (coaches and players) Time consuming, inaccurate data, better methods for improvement Video, data analysis, predictive analytics Better performance, save time, higher quality video & data collection college volleyball teams Award-winning coach, other coaches, Volleyball $1Billion industry, $100 million for VM Tennis, Badminton, Soccer, ping pong - $600 million 109 of 111 will buy (interviews) $59,000 collected - annual recurring revenue $20,000 in camera sales/installation $22,000 data analytics – annual recurring revenue $150,000 committed with additional customers http://www.businessmodelcompetition.com/past-winner-videos.html

23. Pivots (Major Changes) & Iterations (Minor Changes) 1. Poor Data from the teams (cannot provide accurate analysis from poor data) Did they need to collect the Data Themselves? Interviewed 75 Coaches – who said Yes (100%). Created another service: Video breakdown and data analysis 2. Poor Video Quality (cannot provide accurate data with poor video) Could they record the matches themselves? Installed cameras with automatic uploads to their servers

24. Important Points to Develop Business Model 1. Customer Discovery: Is anyone interested? 3 teams Should we: Data collection/analysis Interviewed 75 coaches Can we make money? Spoke to 111 teams 2. Activities: Record matches, collect data, analyze data, create metrics for what the teams need to improve 2. Partners: Schools to test if Predictive Analytics worked (BYU) Stone Security – to install cameras 3. Costs: $800 per camera, $700 per month for servers, $30 per match 4. Revenues: $3,500 per team per year video breakdown & data analysis, $1,500 per camera, $10,000 per team per year for predictive analytics

25. Have we Found a Product/Market Fit? Who are Our Customers and How Do We Reach Them? Can we make Money and Grow the Company?

26. Idea Generation Make A Connection Noun: person, place, or thing Adjective: a noun modifier (ex. Number, color, etc.) Verb: an action word Adverb: a verb modifier (often end in ly, ex. lightly, quickly, etc.)

27. Idea Generation Activities If You Can’t Find It, Create It. Doing What You Love

28. Cherry Splitting Over cautious/scared Construction Too Many Cars Stupid Roads People Lack of Public Transportation Not Enough Carpools Slow Lane Closures Detours Traffic Design of Car Selfish Unaware Car that Drives Itself

29. Cherry Splitting Solution

30. Schedule Program WeekDayDateCurriculum WeekSubjectWhere 1Thu9/3 Teacher Training: Curriculum & Idea GenerationUPIKE 2Thu9/10 Teacher Led: Idea Generation & Week 1 AssignmentIndependent 3Thu9/17Week 1Business Model Canvas & Customer DevelopmentOn Site 4Thu9/24Week 2Value PropositionOn Site 5Thu10/1Week 3Customer SegmentsOn Site 6Thu10/8Week 4Distribution ChannelsOn Site 7Thu10/15Week 5Customer RelationshipsRecorded 8Thu10/22Week 6Revenues StreamsOn Site 9Thu10/29Week 7PartnersRecorded 10Thu11/5Week 8Resources, Activities, and CostsOn Site 10Fri11/6 Teacher Training: Individual School CompetitionsVirtual 11Thu11/12 Teacher Led: High School Individual CompetitionsIndependent 11Fri11/13 Student Session: Instruction & Feedback for FinalsVirtual 12Thu11/19 Pitch Competition: at UPIKEUPIKE

31. December 5 $15,000 in Awards 1 st Place $8,000 2 nd Place $4,000 3 rd Place $3,000 http://www.upike.edu/Colleges/CCOB/startup/StartUp