1. Copyright Elektrobit (EB) 2009, Confidential Using Design to Enrich the User Experience Ari Virtanen, Executive Vice President, EB Wireless Solutions September 02, 2009

2. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 2 Copyright Elektrobit (EB) 2008, Confidential www.elektrobit.com, 06 June 2016, Slide 2 Table Of Content 1.EB: Designing mobile devices that ‘speak’ to end user interests 2.Defining what is user experience 3.What makes a good user experience 4.How do we use design to enrich the user experience 5.We at EB; a couple of examples 6.Summary

3. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 13 February 2009, Slide 3 EB: Turning Technology into Experiences Innovation partner offering value by creating solutions in the automotive and wireless environments. Provide demand-driven embedded software and hardware solutions. Customers include leading global companies in the automotive and wireless markets. Unique expertise in turning cutting-edge technology into enriching end-user experiences.

4. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 4 What Is User Experience? UI? Application? Formfactor? Colors & material? Usability? √ √ √ √ √

5. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 5 What Is A Good User Experience? Applications Browsing Calling

6. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 6 What Is A Good User Experience? Delivering a true computing experience Browsing Calling

7. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 7 What Is A Good User Experience? Delivering a true computing experience Making devices browsable and still pocketable Calling

8. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 8 What Is A Good User Experience? Delivering a true computing experience Making devices browsable and still pocketable All the contacts always available

9. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 9 How Do We Use Design to Enrich the User Experience? Mastering Technology is Not Enough – You need to understand the end user!

10. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 10 How Do We Use Design to Enrich the User Experience – a Couple of Examples Status - Market struggling with poor user experience We did - Bring mass-market know-how in devices and UI to the satellite market Status - New evolving market where PC meets mobile We did - Bring PC computing power to a pocketable form factor

11. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 11 User Experience Optimal User Experience is pure, simple and intuitive yet…

12. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 12 User Experience Optimal User Experience is pure, simple and intuitive yet… the reality behind that user experience is very complex Software integration Interaction design GUI Sound design Consumer Insight Industrial design Application design Mechanics design Usability

13. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 13 User Experience Optimal User Experience is pure, simple and intuitive yet… the reality behind that user experience is very complex = Coherence User Experience Software integration Interaction design GUI Sound design Consumer Insight Industrial design Application design Mechanics design Usability

14. Copyright Elektrobit (EB) 2009, Confidential www.elektrobit.com, 06 June 2016, Slide 14 Copyright Elektrobit Corporation 2007 Elektrobit.com, May 7, 2007, Slide 14 www.elektrobit.com Company confidential / Copyright Elektrobit (EB) 2009