1. Seagate Confidential Battle Card: Seagate Business Storage 8-bay Rackmount NAS THE BASICS Target Customers & Relevant Value KEEP IN MIND “Need-To-Know” for Tough Conversations TELLTHE STORY Challenger Messaging NOTHING TO CHANCE Reinforcing Data and Benefits ADD’L RESOURCES Sales Tool Kit Target Customers Small/Medium Businesses IT Pro is often the purchaser Office types include: small/medium office and remote office/branch office (ROBO) About 250 employees Verticals include: creative pros, medical, dental and legal Relevant Value of Product Protect, centralize and collaborate with Seagate Business Storage 8-bay rackmount NAS. With the capability to backup PCs, Time Machine support, and free apps for mobile devices, Seagate Business Storage 8- bay rackmount NAS includes everything you need to help protect your critical business files and make them accessible to both colleagues and clients anytime, anywhere. Customer issues Small businesses are looking for a complete solution to backup the PC and Mac computers in their business. They need tools to share files with colleagues and clients as well as the ability to say connected to their work while on-the-go Competitive Advantages Unique case design holds twice the drives of a 1U rackmount NAS in half the space of a 2U rackmount Seagate Business Storage with Wuala offers offsite cloud protection out-of-the- box Seagate Business Storage is built with enterprise- class hardware and is powered by an Intel processor to deliver exceptional performance and reliability Seagate specifically designs the hardware, software and drives to work together seamlessly unlike any other NAS solution. Key Trends Tight budgets, growing storage needs can be an opportunity to sell NAS High reliability and performance is needed in enterprise-class environments Offers a competitive advantage over 2U units which are higher cost and consume more physical space. As the value of content and dependency of digital content increases, small businesses are realizing the need for robust on-site and off-site data protection and data centralization. Possibilities & Solutions The 8-bay rackmount NAS is a complete, high- performance network storage solution out-of-the- box and includes The 8-Bay Rackmount NAS is a full-featured network storage solution for SMB’s, offering the easiest setup and the industry’s most intuitive interface Key Benefits The unique case design allows 8 drives in a single 1U rack SimplyRAID® automatically manages installed drives to give you the best blend of capacity and redundancy The 8-bay NAS is equipped with the Wuala cloud service for cost-effective off-site backup Enterprise-class hardware inside and out, powered by an Intel processor, provides 200MB/s file transfer performance Replace a drive, fan or power supply without tools or downtime thanks to the hot-swappable drive bays, fans and redundant power supplies iSCSI ready - for virtualization and increased file transfer performance Evidence for Advantages Unique case holds 8 drives in half the space Sdrive remote access allows for anywhere anytime access. Key Customer Questions Q. How many employees does your business have? A. < 250 is perfect for one 8- bay rackmount NAS Q. Do you have a plan for backing up your files to an off- site location? A. NAS OS 4 allows for offsite backup to multiple cloud services as well as NAS-to-NAS backup. Q. Do you have multiple users accessing large files such as videos or media-rich presentations? A. The 8-bay rackmount NAS has the performance to keep up with the most demanding business environments. Q. Does your business thrive on the files you create and the data you collect? A. The 8-bay rackmount NAS is built with enterprise-class hardware and redundant components to ensure your business stays up and running with no down time