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Facilitating the development of a Global Distribution Network (GDN) for hotels, advertisement platforms & distributors utilizing the Internet.

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Presentation on theme: "Facilitating the development of a Global Distribution Network (GDN) for hotels, advertisement platforms & distributors utilizing the Internet."— Presentation transcript:

1 Facilitating the development of a Global Distribution Network (GDN) for hotels, advertisement platforms & distributors utilizing the Internet

2 We believe in the power of intellect and the collective approach to problem-solving, but even more so, we believe that integrity comes above all else.

3 ► Shanghai-based technology company serving the global hospitality distribution industry since 2002. ► Dedicated team of 250 IT and hospitality professionals in offices in China, the U.S., the U.K., Germany, and Japan. ► Distribution partners include top OTAs, search engines and social media. ► Currently enabling and processing about 3,000,000 room night reservations every month. ► Hotel suppliers include all of the largest global hotel groups and third-party CRSs as well as independent hotels. ► Greater than 80,000 properties connected globally.

4 Ted ZHANG CEO/Co-founder Silicon Valley IT background More than 15 years experience in travel industry Feng OU CTO/Co-founder Wall Street and Silicon Valley software engineering background More than 15 years experience in travel industry Keith COTTON SVP, Global Business VP Sales, Pegasus and HBSi, Director Global Distribution, Wyndham Director eSolution, IHG More than 30 years experience in travel industry Dario GONZALES VP, Enterprise Architecture Sr. Director Information Technology, IHG More than 25 years experience in travel industry Wei XIA VP, New Product and Services Silicon Valley consulting background More than 22 years experience in IT architecture design, management and consulting Zhou JIN VP, Chinese Business More than 15 years travel and IT experience Quentin MOORES VP, Marketing Services VP Client Services, Pegasus Director of Business Development, Utell More than 20 years hotel distribution experience

5 Each of us at DerbySoft reflects our cultivation of a company culture that encourages creativity and embraces the notion that innovation drives growth for everyone. ► Value We strive to add value to every booking that we process. ► Services We endeavor to deliver excellence in everything we do for our customers and partners. ► Team As a team, we can achieve more together. ► Sincerity We should always be honest, humble, and sincere in all of our business interactions. ► Entrepreneurship Is in our blood and drives us to create success for our partners, which enables our own success. ► Innovation Innovation is the key to our product and services.

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7 ► Connectivity Supports XML Messaging using SOAP and HTTP/HTTPS. DerbySoft can configure different transport types for each connection based on a supplier’s or a distributor’s specific system. This service minimizes operational costs and solves problems with bandwidth, internet speed, operations capability and data accuracy. ► DHotelier Platform DerbySoft provides the world's most sophisticated, customized cache services for dynamic hotel data. DHotelier is designed to support direct sales for individual hotel websites, search engines direct marketing, and distribution of OTA and new channels. ► Marketing Services Innovative MetaSearch Manager is the first and most unique tool of its kind available anywhere. MetaSearch Manager is a solution for hotel companies that connects them to major travel metasearch engines for direct marketing of their brand.com and allows them to manage, optimize and aggregate the data feeds to partners, and where available, bid for position or return on ad spend. ► TotalContent DerbySoft offers a total content solution for hotel groups and independent properties including dynamic, semi-static, and static data on a "Collect--Manage--Distribute" model.

8 Faster, more flexible, less costly Connectivity without limitations

9 Brand CRSs 3rd Party CRSs Wholesalers Dhotelier Other Suppliers Hotel Inventory Booking & Hotel Inventory Metasearch OTAs TMCs Wholesalers GDSs Others Consumer ► Connected to ALL of the global top 10 hotel groups ► 100%+ y-o-y growth of businesses with major distribution partners ► 99% bookings from international channels to generate 91%+ of total revenue ► 3,000,000+ room night reservations every month

10 Connection Engine Hotel CRS Monitoring Modules Operation Modules Switch Engine Date/Rule Storages and Routing Engine Monitoring and Operation Modules Metasearch Engines Distributor ADAPTOR The Third-Party ProductDerbySoft Product Connection Engine Rates & Allotment Caches Rule Engine Connection Engine MetaSearch Management Rates & Allotment Caches Rule Engine Hotel CRS Dhotelier ADAPTOR Rates & Allotment Caches Rule Engine Connection Engine Rates & Allotment Caches Rule Engine

11 Performance Log ► Filtering of massive data to collect most relevant data based on years of experience in travel industry ► Classification of filtered data into three groups: raw data, transaction data, and mapping rules Redis In-Memory Database ► 4 GB core data out of 100+ GB raw and transaction data for past 48 hours in 5-min intervals ► Easy to access within milliseconds ► Data over 48 hours automatically stored in permanent database Monitoring and Notification Tool ► Detection of abnormal issues from data in redis, which will be sent to transaction participants ► Splunk employed to analyze data in some special situations, such as connection of new clients DMX ► Storage and administration of logic and mapping rules ► Allowance for intervention from Derbysoft engineers to fine-tune the whole system Performance Log Kafka DMX Redis In-Memory Database Monitoring & Notification Tool Splunk Elastic Search Adaptor

12 ► Push rates & availability (FPLOS = Full Pattern Length of Stay) to Booking.com. ► Reservation notification model (post Booking.com confirmation, delivery to CRS). ► Uses partners’ existing service APIs. ► Mapping for partners’ existing IDs. ► Supports all room types in CRS. ► 4-8 weeks development, 2-4 weeks end-to-end testing and certification.

13 ► Enables the direct connection of hotel’s own CRS system with major distribution and marketing channels’ systems worldwide. ► Powers the real-time exchange of data with various distribution channels. ► Partners with various distribution channels to achieve maximum revenue with minimum cost. ► Offers comprehensive channel management tools to manage various online distribution channels. ► Resolves operational capability and bandwidth problems that previously limited the system’s interface capability of the hotel. ► Provides detailed click reports and conversion rates analysis to help control the ROI. ► Generates detailed online sales analysis reports. ► Increases the direct sales and distribution capabilities. ► Enhances the online reservation performance. ► Provides hotel operations monitoring and billing settlements.

14 How a hotel can really… Gain the control of ROI

15 Form Curiosity To Giant The Room Percent of Travelers Who Typically Use Metasearch Sites for Shopping,2013 Base: Travelers Who shoo for travel online. Source: PhoCusWright Inc. 36% 35% 38% 42% 54% More

16 ► Connect to multiple metasearch engines through a single connection to DerbySoft. ► Smart cache handles huge shopping (message) volumes and CRS load up to 84% ► Automatic bidding and optimization algorithm for Google Hotel Ad, TripAdvisor and Kayak (New!) ► Support TripAdvisor Instant Booking and Qunar TTS (Assisted Booking) ► Granular and flexible budget controls ► Aggregated reports and analysis dashboard

17 DerbySoft's MetaSearch Manager provides rates and availability, manages bidding, and handles localization. We helped Hilton Worldwide Drives 12% Higher ROI with Google Hotel Ads, Click Think With Google to get detailed information.Think With Google

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19 How to enable a hotel to connect the outside world

20 ► Hotel Website Cost-effective website building, efficient management of dynamic content, real time booking, and membership management ► Mobile Website Quick generation of mobile website, data synchronized with PC website ► WeChat Integration Achieve the integration of booking engine and WeChat service account; support multiple WeChat core functions such as membership management, passbook, and payment system ► Marketing Services Connect to global meta search engines, support direct sales on hotel brand website ► Booking Button Provide configurable booking settings for hotel website, achieve the booking function quickly ► Channel Connectivity Connect to global leading channels; achieve one-stop management of ARI (availability, Rate and Inventory) and reservation

21 Hotel PMS Hotel CRS PC Website Mobile Website Wechat Account Booking Button Marketing Service Channel Management DHotelier Platform The Third-Party ProductDerbySoft Product E-Booking CMS CRM Payment Interface Mobile Monitoring Platform Admin Third Party Services

22 How to enable a hotel or an OTA’s system to connect the outside world

23 ► Built IHG customized cache for IHG in China. Supports all room types, rate plans and FPLOS (Full Pattern Length of Stay). ► Reservation Notification model. ► Mapping for partners’ existing IDs. ► Monitoring performance. ► Less than 8 months to develop, test end-to-end, certify and launch. ► Hotels launched per partner’s schedule, nearly 200 live today. ► Connected IHG’s China website through DerbySoft MetaSearch Manager to Taobao (Alibaba), Qunar, Kuxun, ChaNet, MediaV, and V-Booking(Weibo).

24 With the growth of metasearch engines, hotel CRSs are struggling to keep up with ever increasing shopping query volumes. DerbySoft’s Smart Cache Solution applies a smart cache algorithm and solution to buffer the CRS from shopping query load, with milliseconds response time and huge reduction of the traffic load to the CRS - in Marriott's case, DerbySoft reduced the traffic load by 84% while simultaneously reducing the response time by 67%. Shopping Query Volumes Average Response Time/ms 20,561,603 Before DerbySoft’s Solution 285 Before DerbySoft’s Solution 3,255,841 After DerbySoft’s Solution 95 After DerbySoft’s Solution 84% Reduced Traffic Load 67% Reduced Response Time

25 How a hotel can manage real-time content

26 ► Dedicated one-stop content solution for hotel or hotel groups to manage static, semi-static and dynamic content ► Can collect or distribute content by various methods ► Easily and effectively publish updates and promotions ► Multilingual management connects with translation companies, like TDC and SDL to manage all different languages ► Enables brand to centrally manage and control content for its hotels ► Accuracy trackers and analysis & reports ► Supports content for all types of devices ► Saves substantial manpower and other resources ► Better content leads to more bookings and revenue

27 Hotel CRS Hotel-Extranet Hotel APPs FTP Lanyon Visual Tour ICE Portal Translation.com DHISCO Leonardo Hotel Description Image Video Rich Media Hotel Contacts Amenities Policy Room Types Rate Plans Review Promotions and Campaigns Social Elements Map Coordinates Time Zone Area Information User Registration User Management Content tagging Hotel Management Brand Management Channel Mapping Room Types Rate Plans Brand Approval Content Preview Visual Content Mapping and regulation of all related images and rich media for proper accuracy Customer Profile Analysts and reports Trackers Manual tagging of appropriate promotions or campaigns based on season or theme. Featuring or packaging all hotel facilities alike F&B, MICE, SPA, Health Center and Parking etc. Location (map) and hotel unique features Brand Company interface API Brand Company interface- Mobile, PDA, APP Friendly Publisher FTP/ Download Email & Excel file Publisher Other hotel Partners Distributors MetaSearch Manager Brand Website COLLECTION: Import- APIMANAGEMENT: DerbySoft CMSDISTRIBUTION: Export The Third-Party ProductDerbySoft Product USER LEVEL & ACTION LOGIN User Level & Action Login & Storage

28 OTAs Lanyon Property VaultData Services Other Lanyon Channels Wholesalers GDS Metasearch Hotel Brand Website Other Hotel Channels translations.com Local Hotel Language Reviewers Hotel Brand Website Hotel Content Team CRS

29 ► Experienced team with global vision, industry knowledge, and connections ► The most innovative hotel data logistics company with the world’s most effective and efficient hotel data cache ► Offers reduced development, implementation, and system maintenance costs ► Enables higher accuracy while reducing messaging volume ► Provides faster time to market ► Global support team

30 Contact Information Ted Zhang, CEOTedz@DerbySoft.com Keith Cotton, SVP Keith.Cotton@DerbySoft.net


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