1. BIC Company By: Graham Davis

2. Table of Contents Company History Product Mix Stock Information Company Financials Financial Charts (Euro/USD) BIC Disposable Lighter (history) Product Breakdown Product Financials

3. Company History Founded in 1945 (Clichy, France) Founders: Marcel Bich and Edouard Buffard Originally manufactured fountain pen and mechanical pencil parts Products are: Simple, Inventive, Reliable, and for Everyone, Everywhere Total Employees: 10,455 9,198(Full-Time) 1,257(Part-Time)

4. Product Mix Stationary Ballpoint Pens, Pencils, Highlighters, Ect. Lighters Classic, Electronic, Multipurpose, Cases Shavers Men and Women's Disposable Razors Other Products/Promotional Products Batteries, BIC Phone, Pantyhose

5. Stock Information Outstanding Shares: 48,245,532 (2012) 48,341,785 (2010) 47,565,299 (2011) Net Income per Share: $4.29, $5 (2010,2011) Dividend Per Share: $1.90, $2.20 (2010,2011)

6. Financial Information (USD) (2010/2011/2012 9 Months) Net Sales: 2.334/2.324/1.828 Billion Gross Profit: 1.109 Billion/1.145 Billion/946.19 (Mil.) Gross Profit (% sales): 47.5%/49.3%/51.7% Net Income 264.46/303.20/271.47 (Mil.)

7. Financial Chart (Mil. Euro)

8. Financial Chart (Mil. USD)

9. Net Sales Geographic Europe 29% (2010) 28% (2011) North America 42% (2010) 40% (2011) Developing Market 29% (2010) 32% (2011)

10. Net Sales By Category Stationary 32% (2010-12) Lighters 26% (2010) 28% (2011) 28% (2012) Shavers 17% (2010) 18% (2011) 18% (2012) Other 5% (2010-12) Advertising/Promo 20% (2010) 17% (2011) 17% (2012)

11. Net Sales By Category

12. BIC Disposable Lighter Started 1972 Uses high-tech manufacturing process It produces lighters in four factories located in France, Spain, the United States and Brazil. 5 Million lighters manufactured daily Each lighter undergoes more than 50 automated quality and security test

13. BIC Factory BIC factory operatione – Manufacturing of primary parts – Sub-assembly – Automatic gas filling – Assembling, Controlling, and packaging 3 Principles of Lighter Design Saftey&Quality, Consumer Friendliness, Value for money

14. Lighter Components Gas Reservoir 1)Body-plastic 2)Base-plastic 3)Ball-metal Lighting mechanism 4)Flint spring 5)fork spring 6)valve-steel 7)jet-steel 8)flint-flint 9)Fork-pastic/steel 10)Spark Wheel-serrated steel Safety 11)Hood-steel 12)Guard-steel

15. Raw Materials Used/Cost % Plastics- 39% Delrin is a high grade plastic resin Metals-23% Ink and Solvents-6% Packaging and Other-32%

17. Lighter Financial Information Total Units Produced (Billions): 1.224 (2010) 1.318 (2011) Sales Revenue (Million USD): 612.78 (2010) 651.01 (2011) 518.98 (2012) Variable Cost (Million USD) 391.52 (2010) 396.37 (2011) 316.71 (2012) Total Contribution Margin (Million USD) 221.25 (2010) 254.65 (2011) 202.26 (2012) Contribution Margin % 36.1% (2010) 39.1% (2011) 38.97%

18. Per Unit Breakdown 2011 Revenue Per Unit:.4939 Variable Cost Per Unit:.3007 Materials-40% (.12028) Labor-25% (.075) Manufacturing Overhead-35% (.105) Profit Per Unit:.1932

19. Materials Cost Per Unit Plastics:.047 Metal:.028 Ink:.007 Packaging:.038

20. Overview BIC lighters account for28% of the companies revenue Post a consistent 30-40% Contribution margin as percent of sales Gross Profit for lighters 2011: 199.8 Million Euro

21. Refrences http://www.bicworld.com/ http://www.bicworld.com/en/finance/index/