1. “Visitor Attractions come in all shapes and sizes – ranging from local museums and historic sites visited by a few hundred people a year, to theme parks drawing two or three million, however the great majority of tourist attractions are small and non-profit making.” English Tourism Council

2. What is Marketing? Promotion and publicity of venue Monitoring trends Developing or repositioning a brand Delivering a successful product “Marketing is common sense sprinkled with innovation and creativity”

3. Home Economics - Planning and Objectives What is here? What are you seen as ? The Key Attraction Funding Unique Selling Point The Future

4. Science - Marketing Analysis Who is your customer How far will they come Are they repeat visitors Day trippers or passing trade Why are they visiting

5. Science - SWOT Analysis Strengths Weakness Opportunities Threats

6. P.E. (game tactics) - The Marketing Plan Set Goals Back of the net Star players Transfer fees Before the season ends

7. School Report - Target and Outcomes Customer Count, Revenue Earned Offsite surveys Mystery shoppers Customer competitions Could do better