1. Securing faculty and admin support Monica Hammes monica.hammes@up.ac.za University of Pretoria OA&IR Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication 24-25 April 2007 : State Library, Maseru

2. Agenda2 Another round of advocacy Academics Students Library IT Department Student Administration Research Department Create a supportive environment Build lasting relationships OA&IR: Securing academic and admin support

3. Working definition for advocacy To persuade others to lend support and credibility by committing resources (buy in) Advocacy is about explaining and promoting the key concepts to stakeholders who need to understand what OA&IRs are, why they are important and the benefits of depositing their research Advocacy and service development go hand in hand OA&IR: Securing academic and admin support

4. Advocacy towards good OA&IR working relationships Advocacy has a lot in common with marketing : Segment your target groups and tailor your message to suit their needs; deliver it in their language and with the most appropriate means of communication Only those aspects that are important to them OA&IR: Securing academic and admin support

5. Academics/ Authors What is important for them Access to their work and citation Influence on career opportunities Reputation in scientific community Work/information overload Security OA&IR: Securing academic and admin support

6. Academics/ Authors The benefits that will excite them Increase in citation: 50-250% Funding opportunities Automating the creation of one’s research record Supporting a variety of formats OA&IR: Securing academic and admin support

7. Academics/ Authors The benefits that will excite them (2) Security, copyright cared for Preservation and document migration Copyright policy assues attended to Worldwide access (?) OA&IR: Securing academic and admin support

8. Academics/ Authors What is their role in securing success Populating the IR Active participation Influencing their students and other collaborators Changing their copyright management OA&IR: Securing academic and admin support

9. Academics/ Authors Their concerns Disruption of traditional publishing model Publishing jeopardized (copyright) Quality of self-archived work (association) Time consuming, inflexibility and lack of functionality Fifteen Common Concerns (and answers to them) at http://www.sherpa.ac.uk/documents/15concerns.html OA&IR: Securing academic and admin support

10. Academics/ Authors Their concerns (2) Preservation and security Not my community Prefer personal or group web pages (ease and control) Culture of disciplines Some would rather use subject repositories OA&IR: Securing academic and admin support

11. Academics/ Authors Their concerns (3) No relationship with reward system Should form part of the publication process or at least the institutional reporting system Fear of plagiarism and being scooped What serials crisis? OA&IR: Securing academic and admin support

12. Advocacy Campaign Target group: Benefits, concerns, aspects, language, medium What do they know, gaps in knowledge Attitudes What do you want them to know? Time scale OA&IR: Securing academic and admin support

13. Advocacy Campaign Communication plan Advocacy toolkit: presentations, brochures, etc Top-down or bottom-up or both? Blanket or targeted Work with champions OA&IR: Securing academic and admin support

14. Advocacy Campaign : Emerging authors New/young academic staff Postgraduate students Reluctant authors Other staff OA&IR: Securing academic and admin support

15. Campaign Goal (EA) Increase knowledge, raise awareness Build on their NetGen attitude Establish good copyright management Make them feel in control Increase their visibility OA&IR: Securing academic and admin support

16. Campaign Strategy (EA) Demonstrations and informal discussions, good statistics Workshops and presentations E-mail, listservs, brochures etc Wiki or blog OA&IR: Securing academic and admin support

17. Create a supportive environment Library populates it Deposit on their behalf (mediated submission) Provide infrastructure and the necessary tools Prove that it works – stats Use it yourself OA&IR: Securing academic and admin support

18. Create a supportive environment (2) Guidance and help - Tutorials - Website with all necessary information - Workshops - One-to-one kick start sessions OA&IR: Securing academic and admin support

20. http://openup.ais.up.ac.za

21. Build solid, lasting relationships Communicate regularly - Changes in the environment - New staff - Refresh awareness - Solve problems swiftly Keep track of their changing environments Share results and good news OA&IR: Securing academic and admin support

22. Useful web sites Central Queensland University Institutional Repository Policy (URL too long and complicated – search with Google) Jennifer de Beer at IR Workshop May 2005 http://www.jenniferdebeer.net/research/2005IRworkshop/DeBeerJennifer- IRworkshopMay2005_files/frame.htm http://www.jenniferdebeer.net/research/2005IRworkshop/DeBeerJennifer- IRworkshopMay2005_files/frame.htm JISC/SURF : Partnering on copyright http://www.lboro.ac.uk/departments/dis/disresearch/poc/pages/infointro.html JISC: FAIR Synthesis: Advocacy materials http://www.jisc.ac.uk/whatwedo/programmes/programme_fair/fair_synthesisintro/fairsynthesis _advocacy.aspx OA&IR: Securing academic and admin support

23. Thank you! OA&IR: Securing academic and admin support