1. Bowler’s Comfort An Advanced, State of the Art Comfort Orthopedic Bowler’s Shoe

2. Our Competitive Strategy “Focus Differentiation” At “Bowler’s Comfort,” we’re focused on offering: Quality comfort bowling shoes allowing bowler’s to compete all day long without the stress of foot, knee and back pain Specialized sizing and widths for all types of feet Various heels and soles to accommodate different lane approach conditions and support for bowlers

3. Target Markets Our primary customer/target markets: Experienced high school and collegiate youth bowlers Avid league and tournament bowlers Professional bowlers Bowlers that suffer from severe/extreme back, knee, joint and foot pain while bowling Why we cater to such a caliber group: Inexperienced bowlers/ Non-competitive will not be willing to pay the cost These bowlers don’t participate enough to have the need Those that can afford/willing to pay will understand and know the value the shoes will provide; long-term benefits outweigh upfront costs

4. Key Benefits Quality, comfortable bowling shoes Manufactured with quality supportive materials Accessories for shoe upkeep General accessories for other items found in bowlers’ shoe bags

5. Unique Capabilities What makes us unique: Quality comfortable and support materials for all aspects of the shoes (Heel, insoles, etc.) Ability to custom design and fit base models (arch support, wide/extra wide, etc.) Strong research and design development to provide proven body support and pain relief Comfort and support can be felt throughout interchangeable soles and heels for different bowling conditions

6. Value Proposition A unique bowling shoe that provides: Full body support and pain relief Quality materials to provide stability on the lanes and support for the body Long lasting quality; Warranty protection for material defect “Bowler’s Comfort provides a unique and supportive competitive bowling shoe that delivers stability on the lanes in addition to support for the body.”