1. radioGAUGE Regional Insight Education (3 campaigns)

2. On average, education campaigns have seen an uplift of 119% in awareness levels Ad Awareness Average uplift in ad awareness, listeners vs. non-listeners Source: radioGAUGE 119 % uplift

3. Radio on average increases brand relevance by 150% for education providers Brand Relevance Average uplift in “this brand is for people like me” score, listeners vs. non- listeners Source: radioGAUGE: strongly agree scores 150 % uplift

4. Radio increases brand consideration by 27% for education campaigns Brand Consideration Average uplift in brand consideration, listeners vs. non-listeners Source: radioGAUGE: strongly agree scores 27% uplift