1. Commercial Analysis Consumerism Activity #ECConsumerism Period 3Period 5

2. Consumerism Activity – Step 1 Create a PowerPoint presentation that includes the following information from the commercial: All persuasive techniques that you found (logos, pathos, ethos) The company’s logo (origin, representation, meaning… story/history) The commercial’s target audience What stood out, struck you as interesting, made you laugh, etc.

3. Consumerism Activity – Step 2 Research the company - While researching the company, consider its history, annual revenues, and if possible, budget for marketing or publicity Attempt to find good and bad details concerning the company or the product in question All of this information is to be included in your presentation

4. Consumerism Activity – Step 2 From Youtube, view and chose one of the following for practice: - Ford F-150 ‘Wake Up Call’ commercial - Bowflex Max trainer commercial (2015)