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3/16/20161 Event Sponsorship Partners Onspon Services Pvt. Ltd. (www.onspon.com)

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Presentation on theme: "3/16/20161 Event Sponsorship Partners Onspon Services Pvt. Ltd. (www.onspon.com)"— Presentation transcript:

1 3/16/20161 Event Sponsorship Partners Onspon Services Pvt. Ltd. (www.onspon.com)

2 About Onspon – The sponsorship partners Onspon : In two words, its Sponsorship Simplified. Onspon is dedicated to making the decision making in sponsorship rational and choice driven. Over 200+ brands are using us to identify the best events like (community festivals, college festivals, exhibitions, B2B events, sports and high value events like IPL-ISL-Prokabaddi). We work with the best brands helping them screen and sponsor from the hundreds of avenues that we scout for them using our web platform. We are avenue agnostic and we work to aggregate and evaluate best sponsorship avenues for brands to partner with. Evaluate from 8000+ avenues @ Onspon.com Or create your brand mandate here!Onspon.comhere

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4 The premier T-20 International Competition which will crown the Champions of Asia Featuring India, Pakistan, Sri Lanka, Bangladesh and Afghanistan The ONLY multilateral (over 3 nations) cricket event in the world featuring Test Playing nations, other than ICC Events One of the World’s biggest Cricketing brands Long Term Association: To be staged every alternate year Eleven matches in Asia cup 2016 ASIA CUP : 2016

5 The powerhouse of cricketing talent and excellence The only continent in the world to boast of 4 Test playing nations Multiple champions in both ODIs and T20’s India, Pakistan and Sri Lanka have all won the ICC Cricket World Cup Cricket is the fastest growing sport in Afghanistan today, Afghanistan for the first time ever will be a part of Asia cup ASIA : CRICKET’S CONTINENT

6 Ultra High Definition perimeter boards State-of-the-art digital branding Enhanced visual experience Clutter free branding 100% HIGH DEFINITION DIGITAL BOARDS ASIA CUP 2016 GOES DIGITAL

7 ASIA CUP 2016 100% HIGH DEFINITION DIGITAL BOARDS

8 TITLE SPONSOR – 1 SLOT POWERED BY SPONSOR – 1 SLOT ASSOCIATE GOLD SPONSOR – 2 SLOT ASSOCIATE SILVER SPONSOR – 4 SLOT POURING PARTNER – 1 SLOT CENTRAL SPONSORSHIP OPPORTUNITY

9 TITLE SPONSOR ONE POSITION

10 Naming Rights Right to Name the Event e.g. XYZ Asia Cup 2016 Right to design the Event Logo and Trophy All references to the Event on promos, commentator mentions and world feed graphics will be in Full i.e. XYZ Asia Cup Category Exclusivity: block out competitor association with the event on ground Branding Perimeter Boards : 8 nos. Behind the stumps (4 on each side of the wicket) Perimeter Boards : 1 Ball per over on 50% of the ground, clutter free exclusive seamless branding (40 Half Balls) Bowler End 3D Pitch Logo : One behind the stumps Sight Screen: One Face NAMING & ASSOCIATION BENEFITS

11 Brand Logo in Composite Logo, featured in all communications and broadcast graphics Coin Toss: Three Matches (One India Match, One Finals and One other match) Backdrops : Branded Presentation, Press-Con, Flash Interview Backdrops (shared) Asia Cup 2016 Winning Team (Branded Cheque & Trophy) : 1 nos. Asia Cup 2016 Man of the series Asia Cup 2016 Winning Team Medals : 15-20 member team Integrated Title sponsor logo unit to be included on all team jerseys (Right Chest) Umbrella’s : Approx. 10-15 branded umbrella’s placed across the match venue Stump Branding both ends : all stumps (exclusive) Presentation Ceremony : Have a representative during the end of match presentation ceremony to present the award Right to give : Man of the Match (Branded Cheque & Trophy), 11 nos Trophy Ribbons Branded Placards : 4/6’s distributed to spectators (Cost to be borne by sponsor) BRANDING & OTHER BENEFITS

12 OTHER BENEFITS Tickets & Hospitality VIP Tickets : 15nos Regular Tickets: 15nos Option to Buy Tickets Other Rights Right to display : Display product / service on ground and venue, in case of Car or Bike Partner Use Event Marks : in Advertising, Promotions including Contests etc Event Collaterals with Sponsor Logo : tickets, passes, brochure etc., Investment : To be discussed *Production costs and prize money to be extra OTHER BENEFITS

13 POWERED BY SPONSOR ONE POSITION

14 Perimeter Boards : 4 nos. (Two on each side) Perimeter Boards : 1 Ball per over on 50% of the ground, clutter free exclusive seamless branding (40 Half Balls) Bowler End Pitch Logo : One behind the stumps Sight Screen: One Face Backdrops : Branded Presentation, Press-Con, Flash Interview Backdrops (shared) Dugout Branding (shared) Big Screen Video and Stills Branding at Hospitality area Branding on Tickets Right to use still images Coin Toss Rep: Two matches (One India Match and One other match) Presentation Ceremony : Have a representative during the end of match presentation ceremony to present the award Right to give : Customized award (Branded Cheque & Trophy) Branded Placards : 4/6’s distributed to spectators (Cost to be borne by sponsor) BRANDING

15 Tickets & Hospitality VIP Tickets : 10nos. Regular Tickets : 10nos. Option to Buy Tickets Other Rights Right to display : Display product / service on ground and venue, in case of Car or Bike Partner Use Event Marks : in Advertising, Promotions including Contests etc Event Collaterals with Sponsor Logo : tickets, passes, brochure etc., Investment : To be discussed (All 11 matches) *Production costs and prize money to be extra OTHER BENEFITS

16 ASSOCIATE GOLD TWO POSITIONS

17 Perimeter Boards : 2 nos. (One on Each Side) Perimeter Boards : 1 Ball per over on 50% of the ground, clutter free exclusive seamless branding (40 Half Balls) Logo Mat Mid Wicket : One Mid Wicket Sight Screen: One Face Dugout Branding (shared) Backdrops : Branded Presentation, Press-Con, Flash Interview Backdrops (shared) Big Screen Video and Stills Branding at Hospitality area Branding on Tickets Right to use still images Coin Toss Rep: One match Presentation Ceremony : Have a representative during the end of match presentation ceremony to present the award Right to give : Customized award (Branded Cheque & Trophy) Branded Placards : 4/6’s distributed to spectators (Cost to be borne by sponsor) BRANDING

18 Tickets & Hospitality VIP Tickets : 5nos. Regular Tickets : 10nos. Option to Buy Tickets Other Rights Right to display : Display product / service on ground and venue in case of Car or Bike Partner Use Event Marks : in Advertising, Promotions including Contests etc Event Collaterals with Sponsor Logo : tickets, passes, brochure etc., Investment : To be discussed (for all 11 matches) *Production costs and prize money to be extra OTHER BENEFITS

19 GROUND MAP FOR TITLE, POWERED BY & ASSOCIATE GOLD PARTNER

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21 ASSOCIATE SILVER FOUR POSITION

22 Perimeter Boards : 2 Balls per over on 50% of the ground, clutter free exclusive seamless branding (80 half balls) Rope Branding: 25% Dugout Branding (shared) Big Screen Video and Stills Branding at Hospitality area Branding on Tickets Right to use still images Coin Toss Rep: One match Backdrops : Branded Presentation, Press-Con, Flash Interview Backdrops (shared) Branded Placards : 4/6’s distributed to spectators (Cost to be borne by sponsor) BRANDING

23 Tickets & Hospitality VIP Tickets : 5nos. Regular Tickets : 5nos. Option to Buy Tickets Other Rights Right to display : Display product / service on ground and venue in case of Car or Bike Partner Use Event Marks : in Advertising, Promotions including Contests etc Event Collaterals with Sponsor Logo : tickets, passes, brochure etc., Investment : To be discussed( for all 11 matches ) *Production costs and prize money to be extra OTHER BENEFITS

24 POURING PARTNER ONE POSITION

25 BRANDING BENEFITS Rights to be named as the ‘Exclusive Pouring Partner’ for the ASIA CUP 2016 Perimeter Boards : Every extras ball on 100% of the ground will be dedicated to the pouring partner, clutter free exclusive seamless branding Rights to branded Drinks Trolley to be displayed during each match Rights to branded coolers and ice boxes in the dugout area REQUIREMENT The Pouring Partner is to provide and pour water, soft beverages and isotonic drink, as approved by ACC. Approximate requirement per Season – (a) Water (crates of 12 bottles) – 5742 (b) Soft drinks (crates of 12 bottles) – 2438 (c) Isotonic drinks (crates of 12 bottles) – 400

26 Logo Mat Mid Wicket : One Mid Wicket Umbrella’s : Approx. 5-10 branded umbrella’s placed across the match venue Dugout Branding (shared) Big Screen Video and Stills Branding at Hospitality area Right to use still images Backdrops : Branded Presentation, Press-Con, Flash Interview Backdrops (shared) Branded Placards : 4/6’s distributed to spectators (Cost to be borne by sponsor) BRANDING

27 Tickets & Hospitality VIP Tickets : 5nos. Regular Tickets : 5nos. Option to Buy Tickets Other Rights Use Event Marks : in Advertising, Promotions including Contests etc Event Collaterals with Sponsor Logo : tickets, passes, brochure etc., OTHER BENEFITS

28 BRANDING PHOTOS

29 Powered by sponsor logo CUP LOGO BRANDING SAMPLES

30 3D PITCH MAT – BEHIND THE WICKET

31 3D PITCH MAT – MID WICKET

32 LED DIGITAL PERIMETER BOARDS

33 DIGITAL SIGHT SCREEN BRANDING

34 BACKDROP LOGO SPACE

35 CUSTOMIZED AWARD

36 CUSTOMIZED AWARD/ CHEQUE

37 BOUNDARY ROPE

38 STUMPS

39 CAR DISPLAY

40 BIKE DISPLAY

41 TROPHY RIBBON

42 BRANDING ON TICKETS

43 IN-STADIA\CHEER MATERIALS BRANDING

44 IN-STADIA ACTIVATION

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47 SOCIAL MEDIA PLAN A campaign would be designed targeting fans of Cricket across 5 nations Contests would be created regularly The page would be updated regularly to interact with the fans Regular updates during the live match with the #tag trending Facebook #tag innovations would be done to interact and run twitter contest RT to win match tickets We would activate twitter interactions with daily tweets and updates Twitter Google ads would be created promoting the series with the Spirit of Asian Cricket and divert fans to FB/Twitter contests and interactions Google Ad Words & YouTube

48 All terms of this presentation and any offer received in response to the same shall be subject to contract These sponsorship packages are being offered only for Asia Cup 2016 Sponsorship packages to be awarded on a first come first basis Implementation fee is over and above the respective sponsorship fees Contents in this presentation are confidential Production charges will be at actuals Taxes and levies will be charged as applicable CONDITIONS

49 THANK YOU

50 MISS DIVA 2014 Other premium Events with Onspon *Logos used for representation purposes only.

51 faraaz@onspon.com |+91 9845098839 saransh@onspon.com | +91 9833733293


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